Hi-Altitude Brands

Director of Content – Health & Wellness

Hi-Altitude Brands

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $176,000 - $197,000 per year

Job Level

Lead

About the role

  • Own messaging strategy and brand voice across all customer touchpoints
  • Lead and build a team of copywriters across direct response, performance marketing, and email/SMS functions
  • Develop copy for landing pages, VSLs, ads, email campaigns, product pages, and review sites
  • Create ad copy frameworks for Meta, TikTok, Google, Bing, and native advertising platforms
  • Drive email and SMS copy strategy to improve open rates, click-through rates, and conversion
  • Partner with the Creative Director to ensure copy and visual creative elements work together seamlessly
  • Establish copy testing frameworks and drive a culture of continuous optimization
  • Ensure all content meets FTC compliance standards for the supplement industry
  • Support new product launches with compelling copy across all channels
  • Collaborate with Product Development to translate ingredient science into customer benefits

Requirements

  • 7+ years of copywriting experience with at least 3 years in a leadership role
  • Proven track record in direct response and performance marketing, ideally in health, wellness, or supplement industries
  • Experience managing and developing copywriting teams
  • Deep understanding of customer psychology and what makes people buy
  • Ability to write across formats: long-form VSLs, short-form ads, email, landing pages, and social
  • Data-driven mindset with experience using copy testing and analytics to improve performance
  • Familiarity with FTC compliance requirements for health and supplement marketing
  • Strong project management skills and ability to manage multiple priorities
  • Experience with DTC ecommerce subscription businesses preferred
  • Comfortable working in a fast-paced, remote environment
Benefits
  • Competitive base salary, $176,000-$197,000+ performance bonus
  • Flexible time off + 9 annual company holidays
  • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
  • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
  • 100% company-paid Life Insurance and Short-Term Disability Coverage
  • 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
  • Matching charitable contributions up to $2,500/year
  • $1,200/annual Work from Home (WFH) stipend
  • Employee recognition and rewards program
  • Calm app subscription
  • Pet insurance
  • Free monthly employee product samples and team discounts
  • Employee Referral Program
  • Fully remote position
  • Professional development fund for employees (We love HI-ER Education)
  • And a collaborative, innovative work culture
  • High-impact role with visibility to executive leadership
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingdirect response marketingperformance marketingemail marketingSMS marketinglanding page developmentad copy creationcopy testinganalyticscustomer psychology
Soft Skills
leadershipproject managementcollaborationcommunicationdata-driven mindsetorganizational skillscreativityadaptabilityteam developmentstrategic thinking