HG Insights

Product Marketing Engineer

HG Insights

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Apollo

About the role

  • Create technical content that doesn't feel like marketing: Build video demos, implementation guides, flow examples, and technical walkthroughs that speak the language of GTM professionals
  • Be hands-on with the product: Build actual implementations, test use cases, create proof-of-concept flows - you need to genuinely understand how it works to explain it well
  • Demo like a pro: Record polished product demos quickly and effectively, showing real use cases that resonate with our buyers
  • Sense-check everything: Review and validate technical content (especially AI-generated content) to ensure it's accurate and speaks the right language to our market
  • Stay close to competitors: Understand how our product compares to alternatives in the market and be able to articulate differences clearly
  • Work fast: Create multiple pieces of content per week - we value volume and velocity alongside quality

Requirements

  • Technical fluency: You've implemented marketing/sales/RevOps tools before. You understand data flows, integrations, APIs, and how GTM tech stacks work together
  • Market understanding: You know the personas we sell to - demand gen marketers, SDRs, sales ops, RevOps - and you understand their use cases and pain points
  • Comfortable on camera: Can record clear, engaging demos and walkthroughs without needing multiple takes
  • Self-sufficient: Can figure out how to build something in a product without extensive hand-holding
  • Fast learner: Can get up to speed on new products and use cases quickly
  • Experience with MarTech, sales tech, or GTM data platforms e.g. Clay, ZoomInfo, 6sense, Apollo, etc.)
  • Background as a solutions engineer, implementation engineer, or customer success engineer
  • Experience creating technical content, documentation, or enablement materials
  • Agency background with exposure to multiple platforms and vendors
  • Understanding of data/analytics tools and how technical buyers evaluate products.
Benefits
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
technical content creationimplementation guidesflow examplesproof-of-concept flowsdata flowsintegrationsAPIsMarTechsales techGTM data platforms
Soft Skills
communicationself-sufficiencyfast learnerability to articulate differencescomfortable on cameraattention to detailability to work under pressureadaptabilitycollaborationtime management