HEY HOLY

Junior Creative Strategist

HEY HOLY

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Junior

About the role

  • You develop performance-oriented creative concepts for Meta paid advertising and TikTok — from the initial hook through engaging scripts to the strategic selection of suitable creators.
  • You oversee the production of performance-relevant paid creatives (video, graphics & UGC) and ensure brand-compliant, testable assets that convince clients.
  • You comprehensively and deeply understand and analyze our target audiences — using existing qualitative and quantitative insights and supplementing them when necessary with your own research or in collaboration with other teams (e.g., Product, Customer Research).
  • You develop and optimize high-converting copy across the entire customer journey, from ads and landing pages to product pages and relevant microcopy in the shop.
  • You own our testing roadmap, which you continuously prioritize and align with channel owners based on potential impact and feasibility.
  • You apply advertising and consumer psychology deliberately, as well as the principles of direct-response marketing, to make every step of the funnel emotionally compelling and sales-driven.
  • You document results in a structured way and build a comprehensive learning database that forms the basis for continuous optimization of your roadmap, tests and outcomes.

Requirements

  • You have at least 2 years of experience in a comparable role within a performance-driven environment, ideally in a DTC or e-commerce context with a strong direct-response focus (agency or in-house).
  • You combine advertising and consumer psychology with platform understanding and know how creative, messaging and conversion can be deployed effectively in paid setups.
  • You link performance KPIs with a strong understanding of target audiences and consistently translate insights into new creative ideas and optimizations for your roadmap.
  • You work in a structured, precise and fast manner — holding yourself to high standards for your results and paying attention to detail when necessary.
  • You have experience setting up and running cross-functional projects, are communicative and enjoy proactively bringing stakeholders along, solving problems and ensuring progress.
  • You know the world of dog owners inside out or are eager to dive deeper into their needs, decision processes and purchasing barriers.
Benefits
  • Significant responsibility and creative freedom: You get a genuine area of ownership — and the chance to actively shape the role with your input and momentum.
  • Fast growth opportunities: People who move fast with us grow — in responsibility, skills and perspective.
  • Open and honest communication: We value direct exchange, provide clear feedback and welcome your input.
  • Flexibility that fits you: Whether from our office in Frankfurt am Main, hybrid, or fully remote within Germany — you decide when and where you are most productive.
  • Individual training budget: We invest in your personal and professional development — because your growth is our growth.
  • Access to Corporate Benefits and Wellpass: So you can take care of yourself outside of work as well.
  • Free HEY HOLY dog food: Because happy dogs are as important as happy people!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance-oriented creative conceptspaid advertisingcopywritingdirect-response marketingconsumer psychologyaudience analysisA/B testingconversion optimizationqualitative researchquantitative research
Soft Skills
structured workattention to detailproblem-solvingcommunicationstakeholder managementcollaborationcreativitytime managementhigh standardsproactive approach