HEY HOLY

Performance Marketing

• Own and scale our performance marketing channels to drive profitable new customer growth
• Audit the current setup across Paid Social and Paid Search – identify untapped potential and growth levers and define a clear strategy
• Unlock new audiences through creative strategy, roadmap, and excellent execution
• Drive creative excellence and message-market fit optimization across the full customer journey
• Further build and lead a high-performing in-house performance team and manage external agencies
• Drive growth by structurally testing new performance marketing channels with clearly defined targets
• Collaborate closely with cross-functional teams to align roadmaps and maximize business impact.

Director of Performance Marketing

• Own and scale our performance marketing channels to drive profitable new customer growth — with a strong focus on CAC, LTV, and full-funnel performance.
• Audit the current setup across Paid Social & Paid Search (based on channel and on-site metrics) — identify untapped potential and growth levers and define a clear strategy and monthly roadmap for key growth initiatives on each channel.
• Unlock new audiences through creative strategy, roadmap, and excellent execution.
• Drive creative excellence and message–market-fit optimization across the full customer journey by proactively generating customer insights.
• Further build and lead a high-performing in-house performance team and external agencies, and establish scalable, efficient processes with a tech-enabled backbone.
• Drive growth by systematically testing new performance marketing channels (e.g., TikTok, native, etc.) with clearly defined targets and execution roadmaps.
• Collaborate closely with cross-functional teams to align roadmaps and maximize business impact.
• Stay ahead of platform developments, algorithm changes, and best practices.

Director, Performance Marketing

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Working Student – Performance Assistant, Google Ads

🕒 February 26

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11 - 50

🛍️ eCommerce

🤝 B2B

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Performance Assistant supporting Google Ads operations for international D2C brands at Beilmann Marketing. Handling account quality checks, product feed, and reporting in a remote role.

🇩🇪 Germany – Remote

💵 €14 / hour

⏱ Part Time

⚪️ Entry-level

📈 Performance Marketing

🗣️🇩🇪 German Required

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Working Student Paid Social Advertising – Meta, TikTok

Manager

• You take ownership of the customer journey from the landing page or product detail page (PDP) — identify friction points before our customers do and resolve them together with design and development
• You manage external developers and agencies — translate business and conversion goals into clear briefs, prioritize effectively, and ensure ideas go live quickly and cleanly
• You identify and prioritize data-driven optimization opportunities across the entire shop — anything that improves conversion, retention, or ARPU lands on your list (and then in live tests)
• You have our e‑commerce KPIs under control — and in focus: conversion rate, ARPU, retention, etc. are not just metrics to you but the playing field for real business results
• You design, run, and analyze A/B experiments — whether copy, layout, or flow: you want to know what works, not just believe it

Senior Online Shop Manager

Ecommerce

• Du übernimmst die Verantwortung für die Customer Journey ab Landing Page oder PDP – erkennst Friction Points, bevor es unsere Kund*innen tun, und löst sie gemeinsam mit Design und Devs
• Du findest und priorisierst datenbasierte Optimierungspotenziale im gesamten Shop – alles, was Conversion, Retention oder ARPU nach oben bringt, landet bei dir auf der Liste (und dann im Live-Test)
• Du entwickelst, testest und analysierst A/B-Experimente – egal ob Copy, Layout oder Flow: Du willst wissen, was wirkt – nicht glauben
• Du hast unsere eCom-KPIs im Griff – und im Visier: Conversion Rate, ARPU, Retention & Co. sind für dich nicht nur Metriken, sondern dein Spielfeld für echte Business-Results
• Du führst unser eCom-Team mit Struktur und Ambition, baust klare Prozesse, bereitest uns auf Skalierung vor – und entwickelst das Team langfristig weiter

Senior eCommerce Manager

• You own, develop and scale performance marketing campaigns across Meta and Google to acquire new customers for HEY HOLY
• You manage and allocate marketing budgets efficiently to maximize ROI and customer acquisition
• You analyze campaign data and derive concrete recommendations for continuous creative optimization
• You translate performance insights into strong creative concepts, working closely with internal creative team and external partners
• You conduct deep audience analyses, using existing customer research, reviews, comments, insights from online communities, and cross-functional input (e.g., from product marketing) to develop hypotheses
• Together with our Data team, you establish a weekly reporting framework with clearly defined KPIs across the entire funnel – and conduct additional analyses as needed to validate your hypotheses
• You continuously test new hypotheses across creatives, offers, structures and landing pages – and validate them with data
• You stay on top of the latest trends and best practices in performance marketing and integrate them strategically into your creatives
• You report directly to the Chief Revenue Officer and work closely with leadership to align performance marketing with overall growth and revenue goals

Senior Performance Marketing Manager – m/w/d

Creative Strategist

• You develop performance-oriented creative concepts for Meta paid advertising and TikTok — from the initial hook through engaging scripts to the strategic selection of suitable creators.
• You oversee the production of performance-relevant paid creatives (video, graphics & UGC) and ensure brand-compliant, testable assets that convince clients.
• You comprehensively and deeply understand and analyze our target audiences — using existing qualitative and quantitative insights and supplementing them when necessary with your own research or in collaboration with other teams (e.g., Product, Customer Research).
• You develop and optimize high-converting copy across the entire customer journey, from ads and landing pages to product pages and relevant microcopy in the shop.
• You own our testing roadmap, which you continuously prioritize and align with channel owners based on potential impact and feasibility.
• You apply advertising and consumer psychology deliberately, as well as the principles of direct-response marketing, to make every step of the funnel emotionally compelling and sales-driven.
• You document results in a structured way and build a comprehensive learning database that forms the basis for continuous optimization of your roadmap, tests and outcomes.

Junior Creative Strategist

• You own, develop and scale performance marketing campaigns across Meta and Google to acquire new customers for HEY HOLY
• You manage and allocate marketing budgets efficiently to maximize ROI and customer acquisition
• You analyze campaign data and derive concrete recommendations for continuous creative optimization
• You translate performance insights into strong creative concepts, working closely with the internal creative team and external partners
• You conduct deep audience analyses, using existing customer research, reviews, comments, insights from online communities, and cross-functional input (e.g., from product marketing) to develop hypotheses
• Together with our Data team, you establish a weekly reporting framework with clearly defined KPIs across the entire funnel – and perform additional analyses as needed to validate your hypotheses
• You continuously test new hypotheses across creatives, offers, structures and landing pages – and validate them with data
• You stay on top of the latest trends and best practices in performance marketing and integrate them strategically into your creatives
• You report directly to the Chief Revenue Officer and work closely with leadership to align performance marketing with overall growth and revenue goals