HEY HOLY

Performance Marketing

• Own our Paid Social and Paid Search channels end-to-end: define strategy, set operational priorities, and manage execution to profitably scale new-customer growth within our subscription-based e-commerce/D2C model.
• Lead the Meta execution engine by developing a strong creative strategy, managing a high-velocity, high-quality creative production pipeline with internal teams and agencies, and continuously improving sales funnels (including landing pages) with our Shop team.
• Manage and develop a high-performing in-house team and external partners: define clear priorities and responsibilities, and continuously improve workflows, tools, and infrastructure with a strong focus on AI and automation.
• Scale Google performance by optimizing campaign setups, ad strategy, and budget allocation, while exploring and testing new funnels for different intent clusters.
• Lead structured channel reporting and qualitative creative analysis: systematically identify bottlenecks, new messaging angles, and growth opportunities, and provide clear guidance to the team.
• Translate performance, creative, and customer insights into clear hypotheses and structured testing roadmaps for media buying, creative production, and funnel optimization.
• Collaborate closely with cross-functional teams — including Design, Product/Customer Research, Shop, Data/Analytics, other Sales Channels, and Operations — to align priorities and maximize business impact across the funnel.
• Stay ahead of platform developments, algorithm changes, and best practices both inside and beyond the dog-food market, and monitor advanced markets (especially the US and UK) to generate learnings and testing opportunities.

Head of Paid Social & Search – E‑commerce/D2C

Influencer Marketing

• Own the influencer channel end-to-end, defining strategy, setting operational priorities, and building the operating model
• Lead the execution engine — from creator seeding and contracting to content planning, analysis, and optimization
• Steer budget allocation and forecasting; manage performance against key KPIs
• Conduct weekly performance analyses and creator/content reviews with structured reporting
• Manage and develop a small team, improving processes and infrastructure with a focus on AI and automation
• Collaborate closely with other departments to ensure seamless execution of activations

Head of Paid Social & Search – E‑commerce/D2C

Head of Influencer Marketing