HEY HOLY

Influencer Marketing

• You research, evaluate and prioritize creators (Instagram, TikTok, YouTube) systematically — engagement rate, audience fit, content quality, realistic performance potential — and compile structured shortlists. This is detailed work that helps determine the success of each campaign.
• You handle outreach, briefing coordination and ongoing communication with creators — including renegotiation when deliverables don’t match expectations.
• You manage active campaigns operationally: content approvals, schedules, deliverables and follow-ups.
• You analyze campaign performance (reach, engagement, conversion) and independently present your findings in the weekly performance meeting.
• You conduct competitor and market analyses in influencer and performance marketing.
• You work closely with the paid performance team, e.g. on using creator content for paid social (whitelisting, Spark Ads).
• You contribute your own ideas for campaign formats, creator strategies and performance optimizations — and test them.

Working Student – Influencer Marketing

• You develop data-driven strategies to grow our influencer channel — focusing on growth, conversions and measurable results (not just likes)
• You identify, pitch and develop relevant creator partnerships — with a performance focus, long-term potential and a strong understanding of target audiences (including beyond the typical “pet bubble”)
• You manage collaborations across the funnel: from seeding and performance deals to targeted retargeting in coordination with our paid team
• You analyze creator performance using tools like Storyclash, design and run A/B tests, optimize campaigns and keep KPIs such as CAC, ROAS and CTR under control
• You generate your own hypotheses, spot patterns, dive into the details — and aim to build your own team over time
• You work closely with colleagues from Brand, Performance and Operations, aligning data-driven and people-centered perspectives

Working Student – Influencer Marketing

Senior Influencer Marketing Manager