Hewlett Packard Enterprise

Data Protection Product Marketing Manager

Hewlett Packard Enterprise

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • Texas • United States

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Salary

💰 $81,400 - $154,600 per year

About the role

  • Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware.
  • Create and maintain messaging frameworks tailored to target personas, industries, and use cases.
  • Define and execute go-to-market strategies for existing and new product offerings.
  • Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives.
  • Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs.
  • Conduct market research to identify trends, customer pain points, and competitive insights.
  • Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides.
  • Work closely with customer success teams to identify and showcase customer success stories.

Requirements

  • BA or BS in Marketing or related field; MBA preferred.
  • 3+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing for data protection solutions.
  • Strong understanding of hybrid IT environments, data protection hardware and software, and AI-driven solutions.
  • Proven track record of developing go-to-market strategies and crafting compelling product narratives.
  • Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams.
  • Alliance marketing and/or partner marketing experience is a plus.
  • Deep understanding of customer pain points, competitive landscape, and market trends.
  • Strategy, planning, and execution for product launches.
  • Equipping sales teams with tools, training, and collateral.
  • Developing core narratives, positioning, and assets.
  • Exceptional communication, storytelling, and presentation skills.
  • Strong project and budget management skills.
Benefits
  • Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial and emotional wellbeing.
  • Personal & Professional Development: Programs catered to helping you reach any career goals.
  • Unconditional Inclusion: Flexibility to manage our work and personal needs, celebrating individual uniqueness.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data protection solutionsgo-to-market strategiesmarket researchsales enablement toolsproduct positioningmessaging frameworkshybrid IT environmentsAI-driven solutionsmarketing collateralcompetitive insights
Soft Skills
communication skillsstorytellingpresentation skillsproject managementbudget managementcross-functional collaborationrelationship buildingstrategic planningexecution skillscustomer success focus
Certifications
BA in MarketingBS in MarketingMBA