Develop and execute marketing strategies to increase membership, logins, and active participation
Implement gamification and engagement programs (e.g., MVP initiatives, contests)
Manage editorial calendars for blogs, newsletters, and other cyclical publications
Publish and promote monthly newsletters and events on community site
Collaborate with SMEs to produce technical content, webinars, and demos tailored for a highly technical audience
Manage vendor relationships with communication platform providers
Plan and promote Airheads presence at major events (e.g., HPE Discover, Networking Days, TechJam)
Coordinate logistics for onsite engagement programs and digital signage
Create integrated marketing plans for community initiatives, ensuring alignment with broader marketing objectives
Track KPIs such as new members, active engagement, page views, content acquisition, webinar attendance, and SCO

Requirements

BA/BS in marketing related field; MBA preferred
5+ years of marketing or related field (solutions marketing, customer marketing, partner marketing, community or event marketing experience)
Experience in content creation, event planning, and digital marketing
Proficient on community platforms (Higher Logic), analytics tools (DOMO, Power BI), SCO platforms (BrightEdge) and webinar tools
Excellent written/oral communication and strong interpersonal skills
Ability to manage/influence virtual teams and strong negotiating skills
Understanding of enterprise networking technologies (WLAN, Switching, WAN, Security, Data Center) highly desired

Benefits

Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content creationevent planningdigital marketinggamificationKPI trackingcommunity marketingsolutions marketingcustomer marketingpartner marketingtechnical content production

Soft Skills

written communicationoral communicationinterpersonal skillsteam managementnegotiating skills

Certifications

BA/BS in marketingMBA