Herman-Scheer

Strategist – Copywriter

Herman-Scheer

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • **Responsibilities **
  • - Create verbal identity systems, including taglines, manifestos, and descriptive language.
  • - Partner with the Strategy team to translate insights into clear, compelling strategic plans, ensuring that the strategic foundation is reflective of the brand’s vision and business objectives.
  • - Articulate the brand’s core narrative, greater vision, value propositions, and positioning, ensuring alignment with audience needs.
  • - Develop tone of voice guidelines that define how a brand speaks across contexts.
  • - Lead brand and product naming explorations that deliver on the brand strategy.
  • - Craft compelling copy for key brand touchpoints such as websites, packaging concepts, and email communications.
  • - Collaborate with strategists and designers to ensure creative ideas are insightful and deliver upon client objectives.
  • - Experiment with AI and emerging tools to expand what’s possible in copy development and testing.
  • - Conduct cultural and competitive scans to uncover how language shapes relevance.
  • - Contribute to client workshops and presentations, helping brands articulate their voice and story.
  • - Help build the foundation for a growing Verbal Identity practice at Herman-Scheer.
  • - Act as a thought leader within the agency, providing strategic and creative perspective to projects, and helping elevate the quality of writing across the team.

Requirements

  • **You might be the one if:**
  • - You have 4+ years working as a strategist or copywriter at an agency, startup or similar environment writing for modern consumer brands across multiple categories.
  • - You’re a sharp editor and a versatile writer able to shift from punchy campaign language to long-form narrative without losing the thread.
  • - You can translate complexity into simplicity, and simplicity into something emotionally resonant.
  • - You possess a strong curiosity and ask the hard questions.
  • - You thrive in a fast-paced, entrepreneurial environment and can work autonomously.
  • - You like figuring out how systems and processes can work better.
  • - You’re willing to learn new things on the job, and you value giving and receiving feedback as part of the work.
  • - You’re invested in and well-versed in cultural and market trends to ensure fresh insight and perspective are brought into the research and creative process.
  • - You’re energized by diverse perspectives, ideas, and experiences.
  • - You’re excited by the future of writing including AI tools and want to explore how they can support the craft.
Benefits
  • - 100% medical, vision, and dental coverage
  • - 15 days of PTO and 6 sick days
  • - Employer-Sponsored Life Insurance coverage
  • - Employer-Sponsored Short Term Disability Insurance
  • - Employer-Sponsored Employee Assistance Program (EAP)
  • - $50/month Health & Wellness stipend + $50/month Work From Home stipend
  • - $600/year Learning & Development stipend
  • - $250 initial WFH set-up benefit
  • - HS Winter Break (week between Christmas and New Years)
  • - Apple computer and gear
  • - Work alongside great people, doing great work for great clients
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingstrategic planningeditingnarrative developmentbrand positioningtone of voice guidelinescampaign languagelong-form writingcultural analysiscompetitive analysis
Soft Skills
curiosityautonomyadaptabilitycollaborationfeedback receptivenessemotional resonanceinsight generationperspective diversitycreative thinkingthought leadership