Hercules

Performance Marketing Lead – Paid Growth

Hercules

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $100,000 - $250,000 per year

Job Level

Senior

About the role

  • Own channel strategy + budgets across the platforms above.
  • Build campaign architecture (targeting, bidding, pacing, landing pages).
  • Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
  • Own measurement + tracking from click → paid user; improve attribution quality.
  • Automate ops/reporting/analysis to move faster with less manual work.

Requirements

  • Performance-first + accountable: CAC + payback.
  • Extremely data-driven: funnels → cohorts → payback
  • Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
  • Creative: strong angles
  • AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,
  • Experienced in SaaS/software
Benefits
  • Healthcare, vision, and dental
  • User whatever AI tools you’d like (you have an unlimited AI budget)
  • Take what you need vacation policy
  • Daily lunches, dinners and snacks in the office
  • We guarantee you will do the best work of your career here
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign architecturetargetingbiddingpacinglanding pagesmeasurementtrackingattributionautomationreporting
Soft Skills
performance-firstaccountabledata-drivenexperimentingcreativestrong angles