HENRICHSEN Group

Senior CRM and Marketing Automation Manager

HENRICHSEN Group

full-time

Posted on:

Location Type: Hybrid

Location: Straubing • Germany

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Job Level

Senior

About the role

  • Build and expand a new CRM system as the single source of truth for all customer data and customer interactions
  • Create, implement and optimize email marketing campaigns, lead nurturing programs and other automated marketing activities across the entire customer lifecycle
  • Analyze, segment and activate customer data to ensure targeted, relevant audience engagement
  • Train team members and other departments on marketing automation and CRM best practices

Requirements

  • Degree in Marketing, Business Administration, Information Technology or a comparable qualification
  • At least 5 years of professional experience in CRM and marketing automation
  • Solid experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, SFMC, MS Dynamics 365 Customer Insights) and CRM systems (e.g., Salesforce, Microsoft Dynamics)
  • Experience designing and executing email marketing campaigns and lead nurturing programs in a B2B environment
  • Strong communication and project management skills, high consultative competence and confident stakeholder management
  • Solution-oriented, independent working style, strong analytical skills and experience in data analysis and segmentation; team-player attitude
Benefits
  • Strong team spirit and camaraderie within a successful working environment
  • Tailored onboarding and the opportunity to contribute your own ideas
  • Flexible working hours based on trust and the option to work remotely with appropriate technical equipment
  • Active support and development of your skills through IT and non-IT training
  • Performance-based compensation and additional employee benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMmarketing automationemail marketinglead nurturingdata analysissegmentationaudience engagementproject managementconsultative competencestakeholder management
Soft Skills
strong communicationindependent working stylesolution-orientedanalytical skillsteam-player attitude