Manager, GTM Enablement
Hello Heart
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $135,000 - $145,000 per year
About the role
- Templates & Scripts - Design best-practice content for the team to execute at scale. Will range from proactive email outreach templates to reactive objection handling.
- BDR Playbook Design & Ongoing Iteration - Partner with BDR leadership to design and constantly iterate/improve a playbook that guides BDR activity - ranging from daily activity to seasonal big rocks in coordination with Marketing.
- BDR Campaign Development - Design plays & campaigns that give structure to outbounding efforts (e.g. targeting a specific persona with specific messaging for a 2 week period).
- Information Funnel - Streamline the high-volume & diverse flow of information (GTM plays, operational best practices, technical product details) into digestible format & language.
- Asset Management - Maintain database of GTM assets in Highspot. Thoughtfully organize to optimize usage, and rigorously update/prune content.
- Training - Conduct engaging training (both self-service & live) & maintain a training roadmap & backlog in partnership with leadership.
- Synthesizing GTM Insights - Monitor GTM plays (e.g. review Gong, interview internal resources) to evaluate effectiveness. Be fluent in the details, while also being able to package up insights/recommendations to the executive audience.
Requirements
- 4+ years of professional experience in GTM Enablement or Operations, with experience leading Enablement for a BDR or SDR team
- Expertise in BDR or SDR outbound sales is required - you bring expertise and best practices from your experience, and can help uplevel our team right away
- Background in digital health, SaaS, or health tech strongly preferred.
- Extensive experience designing scripts, A/B testing, and iterating based on outcomes
- Strong collaboration skills with experience aligning cross-functional stakeholders (e.g. Marketing, Sales, Product).
- Familiarity with GTM tools such as Salesforce, Highspot, Gong, Salesloft, and Asana.
- Ability to travel up to 20% annually as needed.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM EnablementBDR outbound salesscript designA/B testingcampaign developmentinformation synthesisasset managementtraining developmentperformance evaluation
Soft Skills
collaborationcommunicationleadershiporganizational skillsengagement