Hello Alice

Digital Marketing Manager

Hello Alice

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cloud

About the role

  • Develop and execute comprehensive digital marketing strategies across all channels.
  • Manage marketing workflow using agile methodologies, coordinating work across multiple stakeholders.
  • Balance strategic thinking with hands-on execution, including campaign creation, copywriting, and data analysis.
  • Directly manage marketing team members and contractor relationships, providing clear direction and feedback.
  • Prioritize and deprioritize work effectively, maintaining capacity buffers for ad-hoc requests.
  • Maintain project management systems to ensure transparency and efficient workflow.
  • Manage end-to-end email strategy, including campaign creation and performance optimization.
  • Develop and execute social media strategy across platforms to reach small business audiences.
  • Oversee website content strategy, technical SEO and ensure content discoverability.
  • Implement strategies to ensure Hello Alice appears in AI-generated responses across various platforms.
  • Monitor and analyze marketing metrics, developing dashboards and reports for executive leadership.
  • Manage relationships with marketing vendors and agencies, ensuring clear deliverables.
  • Communicate effectively with executive leadership, providing updates on campaigns and performance.
  • Collaborate across teams to align marketing efforts with business goals.

Requirements

  • 5+ years of experience in digital marketing, with demonstrated success across multiple channels (email, social, SEO, paid media).
  • 2-3 years of people management or player-coach leadership experience.
  • Proven track record working in agile/scrum environments—this is almost non-negotiable.
  • Proficiency with project management tools (Jira strongly preferred) and agile workflow management.
  • Advanced proficiency with modern email service providers (Salesforce Marketing Cloud, Mailchimp, ConvertKit, Campaign Monitor, or similar).
  • Strong capabilities with analytics platforms (Google Analytics, Adobe Analytics, Segment, or similar).
  • Demonstrated experience using AI tools (ChatGPT, Claude, Jasper, or similar).
  • Experience with CMS platforms, SEO tools, and website management.
  • Familiarity with graphic design tools and ability to provide creative direction.
  • Strong data analysis skills with ability to work with spreadsheets, dashboards, and analytics platforms.
  • Strategic mindset balanced with practical execution capabilities.
  • Experience managing budgets and vendor relationships effectively.
  • Confident leadership presence with excellent written and verbal communication skills.
  • Comfortable collaborating with C-level leadership and providing strategic counsel.
  • Nimble and able to move quickly—adapts readily to changing priorities and new information.
  • Willingness to "wear many hats" given the reality of team size and capacity.
  • Comfortable working effectively within lean team structures and understanding the operational realities of scaling organizations.
  • Background in B2B or fintech environments preferred.
  • Commitment to creating value through education, community support, and accessible resources.
Benefits
  • Hello Alice is a fully remote team, so all United States locations are considered.
  • Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingcampaign creationcopywritingdata analysistechnical SEOemail strategysocial media strategyanalyticsproject managementagile methodologies
Soft skills
leadershipcommunicationstrategic thinkingcollaborationadaptabilityfeedbackprioritizationvendor managementcreative directionteam management