Hello Alice

Digital Marketing

• Develop and execute comprehensive digital marketing strategies across all channels.
• Manage marketing workflow using agile methodologies, coordinating work across multiple stakeholders.
• Balance strategic thinking with hands-on execution, including campaign creation, copywriting, and data analysis.
• Directly manage marketing team members and contractor relationships, providing clear direction and feedback.
• Prioritize and deprioritize work effectively, maintaining capacity buffers for ad-hoc requests.
• Maintain project management systems to ensure transparency and efficient workflow.
• Manage end-to-end email strategy, including campaign creation and performance optimization.
• Develop and execute social media strategy across platforms to reach small business audiences.
• Oversee website content strategy, technical SEO and ensure content discoverability.
• Implement strategies to ensure Hello Alice appears in AI-generated responses across various platforms.
• Monitor and analyze marketing metrics, developing dashboards and reports for executive leadership.
• Manage relationships with marketing vendors and agencies, ensuring clear deliverables.
• Communicate effectively with executive leadership, providing updates on campaigns and performance.
• Collaborate across teams to align marketing efforts with business goals.

Digital Marketing Manager

Email Marketing Manager

• Manage day to day email execution including targeting, optimization, scheduling and coordination with the creative team.
• Optimize existing owner touchpoints including content, cadence and creative.
• Build customized and automated owner flows leveraging data collected during the owner onboarding process so that the owner experience is optimized based on where they are at with their business.
• Evaluate existing ESP and where there needs to be integrated tools and services so our email communications can scale.
• Provide reporting, actionable insights and adapt to refine performance to meet organization wide KPIs.
• Develop and implement testing strategy for one off emails, weekly communications and automated flows
• Develop communications touchpoints plan for launch of new products and services, manage the implementation of and test and refine as needed.
• Manage email programs required across the organization including in support of Partner Success and our Enterprise sales.