Helium SEO

Facebook Ads Specialist

Helium SEO

full-time

Posted on:

Location Type: Hybrid

Location: Cincinnati • Ohio • United States

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Tech Stack

iOS

About the role

  • Execute, optimize, and report on paid social and search campaigns.
  • Support multiple clients and manage simultaneous projects and deliverables across Meta's advertising ecosystem.
  • Conduct consumer and competitive research using AI-powered analytics tools to understand clients' landscape, target audience behaviors, and KPIs.
  • Systematically track test scenarios, optimizations, and learnings using data visualization tools, sharing insights across the team.
  • Translate noisy early performance signals into clear next actions (creative direction, budget allocation, optimization restraint vs. intervention).
  • Support client campaigns across Google Ads, Microsoft Advertising, and emerging platforms as needed.
  • Collaborate with cross-functional teams to test innovative strategies for improving campaign performance against client objectives.
  • Leverage Meta's Conversions API and server-side tracking for improved attribution and privacy compliance.
  • Own creative testing strategy end-to-end (not create it up, provide direction), including hypothesis formation, test design, interpretation, and translating results into next creative iterations.

Requirements

  • 2-4 years of hands-on experience launching, optimizing, and measuring Meta Ads (Facebook/Instagram), TikTok Ads, and paid search campaigns.
  • Agency experience (working with multiple clients).
  • Proficiency with Meta Ads Manager, Meta Business Suite, Google Tag Manager, Google Ads, GA4 (Google Analytics 4), and Meta Pixel implementation.
  • Experience with privacy-first tracking solutions and iOS 14.5+ attribution challenges.
  • Familiarity with AI-powered campaign optimization tools and automation features (Advantage+, Performance Max).
  • Strong background in audience research, campaign structure, creative testing, A/B experimentation, and conversion rate optimization.
  • Knowledge of attribution modeling and multi-touch attribution platforms.
  • Genuine passion for digital marketing innovation and staying current with platform updates and industry trends.
  • Strong analytical thinking and problem-solving abilities.
  • Self-starter who thrives with autonomy and minimal supervision.
  • Commitment to delivering high-quality work with meticulous attention to detail.
Benefits
  • Helium offers medical and dental coverage, covering up to 90% of employee medical premiums.
  • We offer a retirement account.
  • $100,000 in life insurance for every employee.
  • Unlimited PTO after 90 days.
  • Paternity leave.
  • All the Helium swag you could ever need.
  • Fun and collaborative work environment; even the household dog is invited.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta AdsTikTok Adspaid search campaignscampaign optimizationA/B experimentationconversion rate optimizationattribution modelingmulti-touch attribution
Soft Skills
analytical thinkingproblem-solvingself-starterattention to detail