Helium SEO

Strategy

• Nurture and grow relationships with assigned client accounts to drive retention and expansion of books of business
• Serve as the primary point of contact for clients and provide strategic guidance on their digital marketing efforts
• Analyze and translate complex data into actionable insights for clients
• Proactively plan and execute client campaigns, leveraging internal and external resources for optimal performance
• Ensure an exceptional end-to-end client experience
• Prepare and present professional, detailed monthly reports and presentations
• Lead regular client meetings and status calls
• Collaborate closely with our SEO, SEM, & CRO engineering teams, facilitating direct communication when needed
• Identify and pursue opportunities for account growth and renewal

Digital Strategy Consultant

Video Editor

• Edit and produce high-quality video content for social media platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) and YouTube.
• Work closely with leadership to ideate and iterate on video concepts and formats.
• Conceptualize and execute video edits based on requirements, feedback, and platform best practices.
• Create multiple format versions of content (e.g., 9:16 for Stories/Reels, 16:9 for YouTube, 1:1 for feed posts).
• Deliver polished final edits and present work to internal teams.
• Maintain a very high standard and attention to detail throughout the editing process.
• Manage your own schedule while maintaining quick turnaround times and remaining flexibly available for feedback rounds and revisions.

Performance Marketing

• Build and manage paid advertising campaigns for multiple clients ranging from $5k-$100k+/mo in ad spend across various industries.
• Develop growth strategies for clients and execute around measurable KPIs.
• Monitor and analyze performance data and report results effectively to the team.
• Create client-facing presentations, as needed, to report on strategy, testing, performance, and insights.
• Proactively perform keyword research, A/B ad copy testing, competitor analysis, test target audiences and bid strategies.
• Participate in creative discussions around strategies and tactics that drive results with a team of Ad Specialists.

Paid Media Specialist – Google Ads Focus

Editor

• Own and manage the content team's schedule - assign work, balance bandwidth across accounts, and ensure all deliverables are tracked and delivered on time
• Lead and mentor a team of writers, contractors, and assistant editors while establishing editorial standards and processes
• Write and review high-priority or complex content deliverables, setting the quality bar through your own work
• Conduct content interviews and discovery sessions with new and existing clients to capture brand voice, goals, and content direction
• Serve as the primary point of escalation for complex client content issues and manage communication with clients professionally and promptly
• Oversee the development and execution of content strategies across all accounts
• Champion the integration of Noble Content Lab and other AI tools in the content creation process
• Direct the agency's internal content marketing strategy and content initiatives
• Establish and monitor project timelines, implement tracking systems, and ensure efficient resource allocation
• Stay current with evolving SEO best practices and serve as the ultimate authority on content-related SEO questions
• Collaborate with SEO specialists to align content with technical requirements
• Evaluate content performance metrics and implement improvements

Digital Strategy Consultant

Video Editor

Paid Media Specialist – Google Ads Focus

Managing Editor