Helium SEO

Strategy

• Nurture and grow relationships with assigned client accounts to drive retention and expansion of books of business
• Serve as the primary point of contact for clients and provide strategic guidance on their digital marketing efforts
• Analyze and translate complex data into actionable insights for clients
• Proactively plan and execute client campaigns, leveraging internal and external resources for optimal performance
• Ensure an exceptional end-to-end client experience
• Prepare and present professional, detailed monthly reports and presentations
• Lead regular client meetings and status calls
• Collaborate closely with our SEO, SEM, & CRO engineering teams, facilitating direct communication when needed
• Identify and pursue opportunities for account growth and renewal

Digital Strategy Consultant

Sales Development Rep

• Leverage advanced tools like ZoomInfo and Koncert to identify and engage potential clients
• Use consultative selling techniques to connect with prospects and create meaningful business relationships (all over the phone!)
• Qualify incoming leads, schedule appointments, and maintain meticulous records in our HubSpot CRM
• Participate in sales meetings and training sessions that will sharpen your professional skills

Sales Development Representative

Performance Marketing

• Execute, optimize, and report on paid social and search campaigns.
• Support multiple clients and manage simultaneous projects and deliverables across Meta's advertising ecosystem.
• Conduct consumer and competitive research using AI-powered analytics tools to understand clients' landscape, target audience behaviors, and KPIs.
• Systematically track test scenarios, optimizations, and learnings using data visualization tools, sharing insights across the team.
• Translate noisy early performance signals into clear next actions (creative direction, budget allocation, optimization restraint vs. intervention).
• Support client campaigns across Google Ads, Microsoft Advertising, and emerging platforms as needed.
• Collaborate with cross-functional teams to test innovative strategies for improving campaign performance against client objectives.
• Leverage Meta's Conversions API and server-side tracking for improved attribution and privacy compliance.
• Own creative testing strategy end-to-end (not create it up, provide direction), including hypothesis formation, test design, interpretation, and translating results into next creative iterations.

Digital Strategy Consultant

Sales Development Representative

Facebook Ads Specialist