HELENA HR

Ecommerce

• Operation Management: Ensure the full functioning of the Shopify platform in the US (catalog, integrations, checkout and UX).
• Commercial Planning: Execute the campaign calendar aligned with US seasonal dates and global launches.
• Performance & Growth: Analyze KPIs (CAC, ROI, Conversion, LTV) and direct agencies on Meta Ads, Google Ads and TikTok campaigns.
• Direct Digital Sales: Support the evolution of the digital resale model, focusing on usability and channel support.
• Continuous Optimization: Conduct A/B tests, implement SEO/CRO strategies and monitor the sales funnel.
• Strategic Interface: Manage relationships with international stakeholders, technology vendors and logistics/gateway partners.

Senior E-Commerce Analyst