HELENA HR

Senior E-Commerce Analyst

HELENA HR

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Operation Management: Ensure the full functioning of the Shopify platform in the US (catalog, integrations, checkout and UX).
  • Commercial Planning: Execute the campaign calendar aligned with US seasonal dates and global launches.
  • Performance & Growth: Analyze KPIs (CAC, ROI, Conversion, LTV) and direct agencies on Meta Ads, Google Ads and TikTok campaigns.
  • Direct Digital Sales: Support the evolution of the digital resale model, focusing on usability and channel support.
  • Continuous Optimization: Conduct A/B tests, implement SEO/CRO strategies and monitor the sales funnel.
  • Strategic Interface: Manage relationships with international stakeholders, technology vendors and logistics/gateway partners.

Requirements

  • Shopify expertise: Strong command of the platform and its integrations.
  • Analytical mindset: Proficiency in Google Analytics, advanced Excel and a data-driven approach.
  • Digital Marketing: Solid experience managing paid media and CRM/automation tools (Klaviyo, HubSpot or similar).
  • Education: Bachelor's degree in Business Administration, Marketing, Engineering or related fields. Postgraduate qualification in digital areas is a plus.
  • Advanced English: For interaction and platform operations with external markets.
  • Profile: Entrepreneurial attitude, agility in decision-making and ease adapting to dynamic scenarios.
Benefits
  • Medical insurance
  • Meal voucher (VR)
  • Food allowance (VA)
  • Transportation allowance (VT)
  • Pharmacy discounts
  • Support for professional training courses
  • Park tickets in São Paulo
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ShopifyGoogle AnalyticsExcelSEOCROA/B testingDigital MarketingPaid media managementCRM toolsData analysis
Soft Skills
Analytical mindsetEntrepreneurial attitudeAgility in decision-makingAdaptability
Certifications
Bachelor's degreePostgraduate qualification