Heidi Health

Regional Marketing Lead – UK&I

Heidi Health

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Execute the UKI marketing strategy in line with direction set by the Regional Marketing Director
  • Translate global positioning and messaging into locally relevant, credible execution
  • Act as the day to day marketing lead for UKI, working closely with sales and regional stakeholders
  • Partner closely with the Regional Marketing Director to plan priorities, sequencing, and investment
  • Work closely with sales to drive qualified pipeline and revenue impact
  • Execute regional campaigns across inbound and outbound channels
  • Support lead qualification, nurturing, and handover into sales
  • Track performance and share insights with regional and global teams
  • Deliver consistent regional brand presence across all channels
  • Support PR, media, and thought leadership activity in market
  • Contribute to content development including case studies, long form content, and executive messaging
  • Ensure all activity aligns with Heidi’s positioning as a trusted, evidence led healthcare partner
  • Plan and deliver regional events, conferences, and activations
  • Support flagship moments including conferences, round tables, and in person events
  • Work with partners, customers, and associations to extend reach and credibility
  • Work with internal marketing resources and external agencies across PR, creative, and events
  • Manage agency delivery against agreed briefs and priorities
  • Escalate risks, gaps, or opportunities to the Regional Marketing Director as appropriate

Requirements

  • Strong marketing experience in healthcare, health tech, or regulated B2B markets
  • Experience supporting enterprise or complex sales environments
  • Comfortable working closely with sales and senior stakeholders
  • Able to balance strategic thinking with hands on execution
  • Organised, proactive, and comfortable operating in a scaling organisation
Benefits
  • Equity from day one
  • Personal development budget
  • Dedicated wellness days
  • Birthday off to recharge
  • Hybrid environment, with 3 days in the office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategylead qualificationcontent developmentcampaign executionperformance trackingevent planningbrand managementthought leadershipsales supportpipeline management
Soft Skills
strategic thinkingproactiveorganisedcollaborationcommunicationstakeholder managementhands-on executionrelationship buildingrisk managementinsight sharing