Heidi Health

Senior Organic Social Media Manager

Heidi Health

full-time

Posted on:

Location Type: Hybrid

Location: Melbourne • Australia

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Define and codify Heidi’s social tone of voice and visual identity across all channels — ensuring consistency, credibility, and humanity.
  • Translate Heidi’s brand, product, and clinical narratives into accessible, engaging social storytelling.
  • Own Heidi’s organic social strategy across Instagram, LinkedIn, Reddit, Meta, Glassdoor, Trustpilot, and emerging platforms.
  • Own and scale a robust employee advocacy strategy that amplifies the voices of Heidi’s builders, clinicians, and leaders across social platforms.
  • Build and maintain a global content calendar aligned with product launches, brand milestones, and field-marketing priorities.
  • Partner with Brand, Paid Social, Product Marketing, PR, and Field Marketing to ensure integrated, cross-channel campaigns.
  • Collaborate with design to produce visual assets that reflect a unified Heidi aesthetic (plus for the ability to create your own video content)
  • Write high-quality, human, and platform-appropriate copy.
  • Draft, schedule, and publish posts across company channels; coordinate timing with founders and leadership to maximise visibility and alignment.
  • Lead community management across all platforms — monitoring conversations, engaging authentically, and representing Heidi with empathy and clarity.
  • Support founder and executive posting.
  • Establish clear community standards around tone, response times, escalation, and risk.
  • Implement a structured approval workflow and 'four eyes' review system for high-visibility or sensitive content.
  • Monitor sentiment, misinformation, and emerging risks — proactively flagging issues to Comms and PR.
  • Ensure all activity upholds ethical, privacy, and regulatory standards.
  • Use Meltwater and platform analytics to track sentiment, conversation trends, keyword activity, and competitive benchmarks.
  • Build a monthly reporting cadence summarising performance, insights, risks, and opportunities.
  • Continuously refine strategy based on testing, analytics, and audience feedback.
  • Work closely with Acquisition to maintain alignment across Instagram, Facebook, and Reddit, ensuring organic and paid work reinforce one another.
  • Partner with Product Marketing, Field Marketing, Brand, and Comms to deliver a unified narrative across markets.
  • Help set clear processes for how teams engage with social channels as Heidi scales.

Requirements

  • 5–8+ years in social media, brand, or digital communications — ideally in high-growth tech, healthcare, or regulated categories.
  • Demonstrated experience building multi-channel organic social programs with measurable brand impact.
  • Strong ability to humanise complex topics and write with clarity, warmth, and authority.
  • Hands-on operator who can balance strategic thinking with end-to-end execution.
  • Skilled in social listening, reputation management, and community moderation.
  • Experience working cross-functionally with marketing, product, brand, communications, and design teams.
  • Comfortable handling sensitive issues, escalation paths, and fast-moving conversations in public forums.
  • Deep understanding of platform norms, emerging trends, and audience behaviour.
Benefits
  • Flexible hybrid working environment, with 3 days in the office.
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company, if Heidi wins, we all win
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • If you have an impact quickly, the opportunity to fast track your startup career!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent creationcommunity managementcopywritingsocial listeningreputation managementanalyticsemployee advocacycross-channel campaignsvisual asset production
Soft Skills
strategic thinkingclarityempathycollaborationcommunicationhumanizing complex topicsproblem-solvingadaptabilityleadershipcreativity