Heidi Health

Brand Writer

Heidi Health

full-time

Posted on:

Location: 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Create compelling content for brand-forward initiatives: LinkedIn posts, Instagram and Facebook content, thought leadership, impact assessments, funding or partnership announcements, keynote narratives, leadership updates, and more
  • Write in the natural voice of healthcare providers, avoiding tech jargon while respecting clinical expertise and medical terminology
  • Elevate the clarity, tone, and consistency of Heidi's external voice
  • Collaborate with leadership, design, product, and marketing teams to shape high-visibility messaging
  • Develop editorial calendars for content strategy and thought leadership across all platforms
  • Interview clinicians, collaborators, and internal experts to surface authentic stories and insights
  • Uphold editorial standards that prioritise substance, coherence, and respect for our audience

Requirements

  • Background in journalism or clinical practice
  • Ability to write in a trustworthy, human tone
  • Ability to translate complex healthcare concepts into accessible, engaging content
  • Experience creating content for multiple platforms and formats (long, medium, short form; social, thought leadership, announcements)
  • Understanding of healthcare professional audiences and their communication preferences
  • Experience interviewing clinicians, collaborators, and internal experts to surface authentic stories and insights
  • Uphold editorial standards that prioritise substance, coherence, and respect for audience
  • Work authorization status and potential sponsorship (application form asks about authorization and sponsorship)
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