Heartbeat Health

Director of Marketing

Heartbeat Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Together with Chief Growth Officer, own the full-funnel demand generation strategy and execution: paid and organic acquisition, content-to-lead programs, account-based marketing, partner co-marketing, lifecycle email nurture, and conversion optimization
  • Define and evolve brand architecture and messaging that differentiates Heartbeat in payer/provider/employer markets;
  • Collaborate with Chief Growth Officer for conference and event strategy and own “end‑to‑end” conference program management (budgeting, management of conference contracts, logistics, vendor management, booth production, shipping, staffing plans, run‑of‑show, onsite execution);
  • Lead capture workflows, qualification criteria, and integration into CRM for any marketing related campaigns
  • Ownership of the collateral library: creation, version control, compliance review, and distribution
  • Lead media relations, analyst relations, management of external marketing agencies and collaboration with external partners.
  • Collect, measure, and report on earned coverage and impact
  • Manage applications and submissions for industry awards, nominations, etc.
  • Work with Senior Designer to create sales-ready assets (decks, case studies, battle cards)
  • Build, mentor, and scale a high-performing team (demand, content, creative, events, comms); manage agency and vendor relationships and the marketing budget.

Requirements

  • 10+ years B2B marketing experience with at least 5 years leading enterprise or commercial marketing in healthcare/ healthtech markets supporting technology supported services.
  • Deep understanding of Medicare Advantage, Medicaid, ACA member engagement guidelines as well as understanding with Health Plans that offer government subsidized programs (MA/Medicaid/ACA).
  • Understanding of programs and marketing done for Risk Adjustment, NCQA/HEDIS Quality programs
  • Familiarity with ACO and other At-Risk Provider groups and how they work
  • Demonstrated success marketing services to payers, managed care, or at‑risk provider groups (value‑based arrangements preferred).
  • Deep understanding of value‑based care drivers, quality measures, utilization management, and common payer contracting levers.
  • Track record building Account Based Marketing demand programs that produced measurable pipeline and closed deals.
  • Strong skills in messaging, outcomes storytelling, and translating clinical/operational impact into financial ROI for commercial contracts.
  • Proven people leader who can recruit and scale teams, set OKRs, and operationalize marketing processes.
Benefits
  • We are mission-driven: we're revolutionizing the way cardiovascular care is delivered
  • We are fast-paced & agile: we move quickly, iterate often, and value experimentation
  • We are remote-first: flexibility, autonomy, and trust are at the core of how we operate
  • We care about diversity: diversity allows us to build an excellent patient experience
  • We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketingconversion optimizationCRM integrationcollateral managementmedia relationsmarketing budget managementpipeline developmentvalue-based carequality measures
Soft Skills
leadershipteam buildingmentoringcollaborationcommunicationstorytellingstrategic thinkingproject managementvendor managementoperationalization