Hearst Health

Deputy Social Manager, Wellness

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Support the creation, publishing and optimisation of social content across Women’s Health, Men’s Health and Runner’s World. Identifying key trends and reactive opportunities to maximise reach and engagement.
  • Work collaboratively with brand teams across print, digital and video to plan and execute social strategies around key editorial moments, including podcast episodes, cover launches and campaigns.
  • Create engaging, social-first short form video within our existing franchises and maximising opportunities for original content.
  • Monitor daily performance and use analytics tools to inform content decisions and improve results. Delivering content that drives revenue through Meta Monetisation and achieving traffic targets.
  • Work closely with E-Commerce and Content Partnerships teams to maximise the reach and performance of affiliate and monetisable content.
  • Stay on top of platform trends, tools and best practices to ensure content remains innovative and competitive.
  • Ensure all social output aligns with brand tone, editorial standards and audience expectations.
  • Support membership growth through targeted social campaigns, including events and lead generation initiatives.

Requirements

  • Proven experience managing and publishing content across major social platforms (including Instagram, TikTok, Facebook and others)
  • A results-driven approach, with experience delivering content that supports Meta monetisation and achieves traffic KPIs
  • Strong understanding of social-first storytelling, particularly in video formats
  • Excellent copywriting skills, with the ability to write engaging, accurate and on-brand social captions
  • Strong analytical mindset, with confidence using insights and reporting tools to inform decisions
  • Creative thinker with a proactive approach and a strong eye for trends
  • Ability to manage multiple brands and adapt tone of voice accordingly
  • Collaborative and organised, with experience working cross-functionally with editorial and commercial teams.
Benefits
  • Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
  • Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
  • Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
  • Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
  • Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
  • Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
  • Join one of our Hearst ERG Groups.
  • Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
  • Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
  • Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social content creationvideo productioncopywritinganalyticsMeta monetisationtraffic KPIssocial-first storytellingcontent publishingtrend analysis
Soft Skills
results-drivencreative thinkingcollaborationorganisationadaptabilityproactive approachanalytical mindset