Hearst Health

Deputy Social Media Editor

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $84,660 - $95,000 per year

About the role

  • Lead and manage the social media team to drive audience growth, engagement, and brand impact
  • Develop and execute cross-platform social strategies, including cadence, KPIs, and performance benchmarks
  • Oversee production and promotion of Delish’s podcast *SNACKS!*, including long-form episodes and short-form social cutdowns
  • Conceptualize and launch social-first franchises featuring editors, talent, celebrities, and creators to drive conversation and retention
  • Analyze performance data and translate insights into actionable editorial and content strategies
  • Collaborate with editorial, video, and brand teams to create high-impact, social-first content initiatives
  • Manage freelancers, contributors, and external partnerships across social-led projects
  • Identify emerging platforms, trends, and opportunities to expand Delish’s reach and relevance

Requirements

  • 5+ years of experience in social media, editorial, or digital content within a media or publishing environment
  • Proven success developing and scaling social-first video franchises and formats
  • Strong understanding of social analytics and ability to translate data into content strategy (experience with tools like Dash Hudson, Parse.ly, Looker, or similar is a plus)
  • Deep knowledge of social platforms, trends, and audience behavior, especially within food and pop culture
  • Strong leadership and collaboration skills, with the ability to manage multiple projects and stakeholders simultaneously
  • Highly organized, proactive, and adaptable in a fast-paced, deadline-driven environment
  • A curiosity-driven mindset with a focus on continuous improvement and innovation
Benefits
  • Comprehensive healthcare benefits
  • 401(k) retirement savings plan
  • Paid time off, including vacation, sick time, and holidays
  • Professional development opportunities
  • Employee wellness programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent strategysocial analyticsvideo franchise developmentaudience engagementperformance analysiseditorial content creationcross-platform strategyKPI developmenttrend analysis
Soft Skills
leadershipcollaborationorganizational skillsproactivityadaptabilitycuriosityinnovationproject managementstakeholder managementcommunication