Hearst Health

Marketing Intern – Data, AI & Market Intelligence

Hearst Health

internship

Posted on:

Location Type: Hybrid

Location: Troy • Missouri • United States

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Salary

💰 $20 per hour

Job Level

Entry Level

About the role

  • Support target market segmentation across automotive industry segments using ZoomInfo and enrichment workflows in Clay.
  • Help refine ICP and buyer personas using structured data and behavioral signals.
  • Identify and prioritize high-value target accounts through modeling, enrichment, and validation.
  • Analyze marketing and sales data in HubSpot and Salesforce to spot trends and growth opportunities.
  • Support reporting on lead quality, pipeline contribution, and campaign performance.
  • Assist with data normalization and validation across CRM and marketing platforms to improve accuracy.
  • Use AI tools for enrichment, research, summarization, and classification.
  • Assist with AI-driven workflows for market research and account analysis (including Clay-based automation).
  • Help document and improve repeatable AI-assisted marketing processes.
  • Support CRM data hygiene, segmentation logic, and campaign readiness across HubSpot and Salesforce.
  • Collaborate with demand generation and sales enablement on go-to-market initiatives.
  • Help prep insights for executive dashboards, reporting, and leadership presentations.

Requirements

  • Currently pursuing a degree in Marketing, Business Analytics, Data Science, Information Systems, Economics, or a related field.
  • Strong analytical mindset; comfortable working with spreadsheets and structured data.
  • Interest in AI, automation, and data-driven decision making.
  • Strong written and verbal communication skills.
  • Familiarity with Excel/Sheets, HubSpot, Salesforce, and/or BI tools.
  • Exposure to AI tools (e.g., ChatGPT) and enrichment/automation workflows.
  • Interest in B2B, SaaS, or automotive/technology industries.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysismarket segmentationdata normalizationdata validationreportinglead quality analysiscampaign performance analysisAI-driven workflowsbuyer persona developmentaccount analysis
Soft Skills
analytical mindsetcommunication skillscollaborationproblem-solvingattention to detail