Own and continuously evolve the O&O ad product roadmap, aligning investments to advertiser demand, market trends, and revenue opportunity.
Lead cross-functional prioritization to balance revenue impact, operational feasibility, and long-term product strategy.
Manage intake and evaluation of requests for new ad units, placements, custom executions, and digital advertising sections.
Establish clear product management discipline, including MVP development, performance testing, iteration, and sunsetting of underperforming products.
Partner with product development, sales and ad operations to define requirements, assess technical feasibility, and execute new O&O ad solutions.
Collaborate with ad operations and product teams on availability tools, proposal automation, and reporting enhancements to improve speed-to-market and sales productivity.
Serve as the primary O&O ad product voice across product, editorial, sales, ad operations, finance, and marketing.
Own O&O ad product KPIs, including adoption, utilization, yield, CPM, and revenue performance.
Analyze performance data to inform and pricing, packaging, and roadmap decisions.
Partner with finance and ad operations to build and maintain dashboards that track O&O revenue by:
Product type
Market
Advertiser vertical
Utilization and CPM
Participate in strategic decisions that drive continuous optimization across direct-sold, direct PMP and programmatic O&O inventory, informed by holistic yield management and advertiser outcomes.
Partner with product marketing to translate O&O product strategy into clear, market-ready sales narratives, tools, and training.
Own O&O product pricing and support development of packaging frameworks grounded in performance data, margin analysis, and advertiser value.
Act as a strategic partner to sales leadership, incorporating frontline feedback into product evolution and roadmap decisions.
Support change-management across markets to improve consistency, adoption, and execution of O&O offerings.
Maintain a strong point of view on digital advertising trends, emerging formats, privacy and identity changes, and evolving advertiser needs.
Translate external market insight into actionable product strategy and innovation.
Monitor the competitive landscape across large publishers, ad networks, and major technology platforms to inform product differentiation, positioning, and investment decisions.

Requirements

8–12+ years of experience in digital advertising, ad product management, or media monetization (publisher-side strongly preferred).
Proven experience owning a product roadmap with revenue accountability.
Strong understanding of publisher ad tech and monetization ecosystems, including ad serving, direct-sold and programmatic workflows, and performance optimization.
Demonstrated ability to lead cross-functional initiatives across product, editorial, sales, finance, and operations.
High comfort with analytics, KPI development, and revenue reporting.
Experience working with CRM and ad tech systems (Salesforce and related tools preferred).
Ability to balance strategic vision with hands-on execution in a complex, multi-market environment.
Excellent communication, influence, and stakeholder management skills.
College degree required; MBA preferred.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

product roadmap managementMVP developmentperformance testingdata analysisKPI developmentrevenue reportingpricing strategypackaging frameworksperformance optimizationdigital advertising trends

Soft Skills

cross-functional leadershipcommunication skillsinfluencestakeholder managementstrategic visionhands-on executionchange managementcollaborationanalytical thinkingproblem-solving

Certifications

MBA