Hearst Health

Social Media Manager

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $67,000 - $76,500 per year

About the role

  • Develop and execute a cross-platform social media strategy aligned with Harper’s BAZAAR’s editorial vision, audience growth goals, and revenue priorities
  • Lead day-to-day social publishing across Instagram, TikTok, X, Pinterest, and emerging platforms, including content planning, scheduling, voice, and optimization
  • Partner closely with Fashion, Beauty, Culture, Video, Commerce, and Audience Development teams to support launches, campaigns, fashion moments, and tentpole events
  • Analyze performance across platforms and apply insights to refine content strategy, timing, and audience targeting
  • Oversee workflows, freelancers, and junior editors to ensure speed, consistency, and high-quality execution aligned with brand voice
  • Collaborate with branded content, affiliate, and marketing teams to ensure social strategy supports commercial and partnership objectives

Requirements

  • Experience managing social media for a major brand, media company, or fashion/luxury publisher, with a strong track record of growth and engagement
  • Deep understanding of platform-specific strategy, particularly across Instagram, TikTok, and emerging social channels
  • Strong editorial judgment with the ability to translate fashion, beauty, and culture into compelling social-first storytelling
  • Comfort using analytics and performance tools to inform strategy and optimize results
  • Excellent communication and collaboration skills, with experience partnering across editorial, video, and commercial teams
  • Ability to thrive in a fast-paced, deadline-driven newsroom environment
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent planningaudience targetingperformance analysiseditorial judgmentstorytelling
Soft Skills
communicationcollaborationleadershiporganizational skillsadaptability