Hearst Health

Director, Lifecycle Operations

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $130,000 - $150,000 per year

Job Level

Lead

About the role

  • Lead and mentor a team of specialists executing campaigns across email, SMS, and other owned channels
  • Define and implement scalable processes that drive efficiency, accuracy, and speed to market
  • Drive continuous improvement in workflows, templates, and governance models within our ESP (Sailthru)
  • Partner cross-functionally to design and deploy automated customer journeys for acquisition, onboarding, retention, and re-engagement
  • Leverage AI, machine learning, and automation to enhance segmentation, targeting, and personalization
  • Collaborate with Data, Product, and Engineering to support advanced data strategies and platform innovation
  • Evaluate and implement new martech tools to improve campaign orchestration and performance
  • Establish operational visibility through calendars, SLAs, and performance dashboards

Requirements

  • 8+ years in lifecycle marketing, CRM, or marketing operations, including 3+ years managing teams
  • Proven experience scaling lifecycle programs across email, SMS, and other owned channels
  • Deep familiarity with ESPs (Sailthru a plus), automation workflows, and data-driven marketing
  • Expertise in designing processes, testing frameworks, and applying technology to drive operational efficiency
  • Strong analytical and project management skills, with a detail-oriented mindset
  • Passion for building systems that enhance both team performance and customer experience
  • Hybrid role based in NYC; in-office presence required 4 days per week
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMmarketing operationsautomation workflowsdata-driven marketingprocess designtesting frameworksoperational efficiencycampaign orchestrationsegmentation
Soft Skills
leadershipmentoringanalytical skillsproject managementdetail-orientedcollaborationcontinuous improvementcommunicationteam performancecustomer experience