Hearst Health

Director, Social Media – Video

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $133,000 - $145,000 per year

Job Level

Lead

About the role

  • Lead and innovate the social media and video content strategy for Cosmopolitan and Seventeen.
  • Oversee and mentor the social and video teams, setting goals and monitoring performance to meet KPIs.
  • Stay ahead of digital and social trends to ensure our platforms remain fresh, relevant, and engaging.
  • Create and execute strategic audience development plans across all social media platforms.
  • Launch and evaluate video series on platforms including YouTube and social, using performance insights to inform decisions.
  • Collaborate with editorial and creative teams to align content with brand voice, tone, and initiatives.
  • Drive a consistent, cross-platform strategy with clear direction and measurable goals.
  • Partner with the Sr. Director of Editorial Operations to streamline workflows and optimize production resources.
  • Establish a cohesive visual and tonal identity across all social and video content in collaboration with the Editor-in-Chief and Creative Director.

Requirements

  • Proven experience leading social media and video teams, ideally within a digital media environment.
  • Deep knowledge of platform best practices and emerging trends across YouTube, TikTok, Instagram, and more.
  • Strong analytical skills with the ability to interpret data to refine content and strategy.
  • Exceptional communication, leadership, and cross-functional collaboration skills.
  • A creative, audience-first mindset with the ability to translate editorial stories into compelling visual and social content.
  • Demonstrated success driving brand growth and engagement through social and video.
  • This role is based in New York City and follows a hybrid schedule (4 days per week in-office).
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategyvideo content strategyaudience developmentperformance analysiscontent creationKPI monitoringdigital mediaplatform best practicesdata interpretationbrand growth
Soft Skills
leadershipmentoringcommunicationcross-functional collaborationcreativityanalytical thinkinggoal settinginnovationstrategic thinkingaudience-first mindset