Hearst Health

Manager, Audience Growth

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $88,000 - $106,000 per year

About the role

  • Develop and execute data-informed strategies to grow first-party audiences across email and SMS
  • Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
  • Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
  • Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
  • Enhance on-site lead generation tools and placements to maximize registration and engagement
  • Own reporting and dashboards to track acquisition, engagement, and conversion performance
  • Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
  • Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices

Requirements

  • 5+ years of experience in audience development, growth marketing, CRM, or digital marketing
  • Demonstrated success growing first-party data through registration and email acquisition
  • Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
  • Understanding of paid media strategy and lifecycle marketing a plus
  • Strong communication skills and ability to translate data into clear, actionable insights
  • Highly analytical, creative, and collaborative with a test-and-learn mindset
  • Hybrid role based in NYC; in-office presence required 4 days per week
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
audience developmentgrowth marketingCRMdigital marketingdata analysisA/B testingcampaign reporting
Soft Skills
strong communicationanalyticalcreativecollaborativetest-and-learn mindset