Hearst Health

Senior Social Media Manager

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $88,000 - $98,000 per year

Job Level

Senior

About the role

  • Lead the social media editorial strategy in alignment with Harper’s Bazaar’s voice, values, and visual identity.
  • Translate print and digital stories into culturally relevant, platform-native content.
  • Oversee daily and tentpole content production, ensuring editorial and visual excellence.
  • Partner with editorial, photo, video, and design teams to develop compelling multimedia content.
  • Manage community engagement with a focus on inclusivity, tone, and brand authority.
  • Track and analyze social performance data to optimize strategy and inform editorial decisions.
  • Guide coverage of major cultural events such as fashion weeks, award shows, and cover launches.
  • Manage and mentor a team of social editors and freelancers while fostering innovation.

Requirements

  • 6–8+ years of experience in social media, editorial, or digital content, ideally within fashion, luxury, or culture-driven media.
  • Strong editorial judgment and fluency in fashion, beauty, and cultural trends.
  • Proven leadership in social strategy and team management.
  • Excellent writing, editing, and visual storytelling skills.
  • Experience collaborating with creative teams to produce premium social content.
  • Ability to interpret performance data and apply insights strategically.
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategyeditorial content productionvisual storytellingdata analysiscontent optimizationmultimedia content developmentwritingeditingcommunity engagementteam management
Soft Skills
leadershipcollaborationinnovationeditorial judgmentcommunicationmentoringcultural fluencyinclusivitystrategic thinkingcreativity