HealthBit | Consultoria em Gestão de Saúde Corporativa

Marketing

• Account Mapping: Identify and segment target accounts (ICP) in collaboration with the Sales and Marketing teams.
• Market Intelligence: Conduct deep research on selected accounts (identify decision-makers, industry pain points, and business challenges).
• Creation of Personalized Campaigns: Develop ABM strategies (1:1, 1:Few, 1:Many), building tailored engagement cadences.
• Marketing/Sales Alignment: Lead alignment meetings with Account Executives to ensure generated leads receive the appropriate approach.
• Content Personalization: Write and adapt copy for emails, landing pages, ads (LinkedIn Ads), and supporting materials focused on specific accounts.
• Tools Management: Operate CRM and prospecting tools to monitor account engagement and pipeline progression (RD Station and ZOHO).
• Results Analysis: Track metrics such as open rates, engagement by account, funnel velocity, and ROI of specific campaigns.

Account-Based Marketing (ABM) Analyst