Headway Inc

Growth Marketing

• Own and scale user acquisition across Meta, and lead expansion into TikTok and Applovin.
• Lead Signals Engineering initiatives.
• Drive AI and automation integration into UA processes – from building tooling to defining the team's approach.
• Collaborate with product, product marketing, and content teams on cross-functional growth initiatives.
• Analyze performance data, identify insights, and translate them into decisions and process improvements.
• Mentor and develop UA specialists within the team.
• Build and maintain automations and scripts to streamline campaign management and optimization.

User Acquisition Lead