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User Acquisition Lead
Headway IncUser Acquisition Lead focusing on innovative growth strategies for Headway Inc. Overseeing user acquisition efforts across Meta, TikTok, and Applovin.
About the role
Key responsibilities & impact- Own and scale user acquisition across Meta, and lead expansion into TikTok and Applovin.
- Lead Signals Engineering initiatives.
- Drive AI and automation integration into UA processes – from building tooling to defining the team's approach.
- Collaborate with product, product marketing, and content teams on cross-functional growth initiatives.
- Analyze performance data, identify insights, and translate them into decisions and process improvements.
- Mentor and develop UA specialists within the team.
- Build and maintain automations and scripts to streamline campaign management and optimization.
Requirements
What you’ll need- 3+ years in User Acquisition with proven experience in Meta Ads at scale.
- Deep understanding of how the auction works – not just campaign management, but what drives delivery and efficiency.
- Experience with Signals Engineering.
- Strong analytical skills – ability to find causal relationships in data.
- Experience building or improving UA processes and account structure.
- Hands-on experience with automations or AI tools in a marketing context.
- Strong communication skills and the ability to lead through influence.
- Nice-to-have: experience with Google Ads, TikTok Ads, or Applovin.
- Alignment with the values of our team (SELECT).
Benefits
Comp & perks- Work within an ambitious team on a socially impactful education product.
- An office with a reliable shelter, generators, satellite internet, and other amenities.
- Access to our corporate knowledge base and professional communities.
- Personal development plan.
- Compensation for English language learning, external training, and courses.
- Medical insurance and full sick leave compensation.
- Sports activities: running, yoga, boxing, and more.
- Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
- Supporting initiatives that help Ukraine.
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
User AcquisitionMeta AdsSignals EngineeringAI integrationCampaign managementData analysisProcess improvementAutomationMarketing toolsAccount structure
Soft Skills
Analytical skillsCommunication skillsLeadershipMentoringCollaborationInfluence