Marketing Manager, Patient Recruitment
Headlands Research
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and execute scalable, multi-channel patient recruitment strategies across therapeutic areas and geographies
- Build repeatable frameworks to support rapid study start-up, enrollment acceleration, and cross-site deployment
- Partner with feasibility and operations teams to align recruitment plans with study timelines and enrollment targets
- Identify and activate new acquisition channels, including digital, community outreach, and referral networks
- Own full-funnel performance (impressions through enrollment)
- Optimize campaigns to improve conversion rates, reduce screen failures, and lower cost per randomized patient
- Implement structured A/B testing for creatives, messaging, targeting, and landing pages
- Build and leverage dashboards and analytics to drive continuous performance improvement
- Oversee paid and organic channel strategy (Meta, Google, TikTok, programmatic, SEO, email, SMS, etc.)
- Evaluate, onboard, and manage marketing vendors and platforms
- Drive innovation in patient engagement (video, digital experiences, content strategy)
- Expand into underutilized channels such as physician referrals, partnerships, and community-based outreach
- Establish and enforce standardized branding, messaging, and creative guidelines across all sites
- Ensure consistency in patient-facing materials while enabling localized optimization
- Oversee development and approval of marketing assets (ads, landing pages, email campaigns, educational materials)
- Partner with internal stakeholders to ensure messaging aligns with protocol requirements and patient needs
- Own and manage patient recruitment marketing budgets across studies and sites
- Allocate spending strategically across channels to maximize ROI and enrollment outcomes
- Monitor budget pacing, forecast spending, and adjust allocations based on performance data
- Evaluate cost efficiency, including cost per lead, cost per screened patient, and cost per randomized patient
- Manage vendor contracts and ensure alignment with financial and performance expectations
- Ensure all recruitment materials and campaigns comply with IRB/EC requirements, HIPAA, and applicable regulatory standards
- Partner with regulatory and clinical teams to manage submission, approval, and version control of marketing materials
- Maintain audit-ready documentation of campaigns, approvals, and consent-related materials
- Ensure ethical, patient-centric messaging that aligns with clinical trial guidelines and sponsor expectations
- Lead, mentor, and develop a team of recruitment marketing professionals
- Establish clear KPIs, performance expectations, and accountability structures for direct reports
- Manage external agencies and vendors, ensuring delivery against defined performance metrics
- Foster a culture of accountability, continuous improvement, and collaboration
- Build scalable processes for campaign launch, tracking, reporting, and optimization
- Ensure proper tracking infrastructure (UTMs, CRM integration, attribution models) is implemented and maintained
- Partner with technology teams to enhance marketing automation and patient engagement systems
- Standardize workflows and reporting across sites to drive efficiency and consistency
Requirements
- Bachelor’s degree in Marketing, Business, or related field required
- 7+ years of experience in digital marketing, growth marketing, or patient recruitment required
- 2+ years of people management experience required
- Proven experience managing marketing budgets and driving ROI
- Strong analytical skills with experience in CRM and marketing analytics platforms (e.g., Salesforce, HubSpot)
- Experience managing multi-channel paid media campaigns
- Data-driven decision making
- Financial acumen and budget management
- Regulatory awareness and compliance rigor
- Growth mindset and innovation
- Operational scalability and process optimization
- Leadership and team development
- Patient-centric communication
- Experience in clinical research, healthcare, or patient recruitment environments a plus
- Familiarity with HIPAA, IRB processes, and regulatory considerations in healthcare marketing preferred
- Experience with marketing automation, CDPs, and attribution modeling highly preferred
- Experience in multi-site or network-based organizations a plus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketinggrowth marketingpatient recruitmentmulti-channel paid media campaignsmarketing analyticsA/B testingcampaign optimizationbudget managementmarketing automationattribution modeling
Soft Skills
analytical skillsleadershipteam developmentdata-driven decision makingfinancial acumenpatient-centric communicationinnovationoperational scalabilityprocess optimizationcollaboration