Hawthorne Residential Partners

Digital Marketing Specialist

Hawthorne Residential Partners

full-time

Posted on:

Location Type: Hybrid

Location: North Carolina • 🇺🇸 United States

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Job Level

JuniorMid-Level

Tech Stack

WordPress

About the role

  • Oversee community website content, performance, and updates to ensure accuracy, accessibility, and engagement.
  • Implement on-page SEO best practices, including metadata, image optimization, and keyword integration.
  • Collaborate with vendors (Resi, Engrain, etc.) to manage new launches, floor plan updates, and UX improvements.
  • Audit and report on site performance metrics (speed, engagement, lead conversions) using GA4 and Looker Studio.
  • Support the design and development of new property websites.
  • Manage website domains, content, and photography; troubleshoot website and digital advertising issues.
  • Maintain and organize digital assets, including photography, videos, floor plans, and community content across all platforms.
  • Coordinate with photography or videography vendors when updated or new media assets are required.
  • Ensure all digital content follows accessibility guidelines and fair housing compliance best practices.
  • Include responsibilities for managing incoming requests through the ticket box.
  • Encompass monitoring, prioritizing, and ensuring timely responses to all inquiries.
  • Support setup, monitoring, and optimization of paid search and social campaigns (Google Ads, Display, YouTube).
  • Review ad creative, copy, and budget pacing to ensure alignment with marketing goals and lead targets.
  • Collaborate with the Director of Digital Marketing and vendor partners to analyze campaign results and adjust strategy based on performance data.
  • Prepare recurring digital performance reports and dashboards for leadership review.
  • Track KPIs across channels, including website conversions, ad performance, SEO visibility, and review growth.
  • Identify trends and present actionable insights to improve ROI and digital consistency.
  • Pull and analyze lead funnel metrics to identify trends by source, campaign, and property.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 2–4 years of experience in digital marketing, preferably within multifamily or property management.
  • Working knowledge of SEO, Google Ads, and website CMS platforms (RentCafe, Resi, WordPress).
  • Proficient with Google Analytics (GA4), Looker Studio, and/or similar related reporting tools.
  • Strong analytical skills with the ability to interpret performance data and recommend optimizations.
  • Exceptional attention to detail, time management, and written communication skills.
  • Strong project management skills with the ability to manage timelines, priorities, and communication across departments.
  • Collaborative mindset with the ability to manage multiple priorities in a fast-paced environment.
Benefits
  • Health insurance
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOdigital marketingwebsite managementperformance analysisad optimizationcontent managementdata interpretationKPI trackinglead funnel analysiscampaign strategy adjustment
Soft skills
attention to detailtime managementwritten communicationproject managementcollaborationanalytical thinkingprioritizationproblem-solvingadaptabilityorganizational skills