Hawthorne Residential Partners

Digital Marketing Specialist

Hawthorne Residential Partners

full-time

Posted on:

Location Type: Hybrid

Location: North Carolina • United States

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Tech Stack

WordPress

About the role

  • Oversee community website content, performance, and updates to ensure accuracy, accessibility, and engagement.
  • Implement on-page SEO best practices, including metadata, image optimization, and keyword integration.
  • Collaborate with vendors (Resi, Engrain, etc.) to manage new launches, floor plan updates, and UX improvements.
  • Audit and report on site performance metrics (speed, engagement, lead conversions) using GA4 and Looker Studio.
  • Support the design and development of new property websites.
  • Manage website domains, content, and photography; troubleshoot website and digital advertising issues.
  • Maintain and organize digital assets, including photography, videos, floor plans, and community content across all platforms.
  • Coordinate with photography or videography vendors when updated or new media assets are required.
  • Ensure all digital content follows accessibility guidelines and fair housing compliance best practices.
  • Include responsibilities for managing incoming requests through the ticket box.
  • Encompass monitoring, prioritizing, and ensuring timely responses to all inquiries.
  • Support setup, monitoring, and optimization of paid search and social campaigns (Google Ads, Display, YouTube).
  • Review ad creative, copy, and budget pacing to ensure alignment with marketing goals and lead targets.
  • Collaborate with the Director of Digital Marketing and vendor partners to analyze campaign results and adjust strategy based on performance data.
  • Prepare recurring digital performance reports and dashboards for leadership review.
  • Track KPIs across channels, including website conversions, ad performance, SEO visibility, and review growth.
  • Identify trends and present actionable insights to improve ROI and digital consistency.
  • Pull and analyze lead funnel metrics to identify trends by source, campaign, and property.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 2–4 years of experience in digital marketing, preferably within multifamily or property management.
  • Working knowledge of SEO, Google Ads, and website CMS platforms (RentCafe, Resi, WordPress).
  • Proficient with Google Analytics (GA4), Looker Studio, and/or similar related reporting tools.
  • Strong analytical skills with the ability to interpret performance data and recommend optimizations.
  • Exceptional attention to detail, time management, and written communication skills.
  • Strong project management skills with the ability to manage timelines, priorities, and communication across departments.
  • Collaborative mindset with the ability to manage multiple priorities in a fast-paced environment.
Benefits
  • Health insurance
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOdigital marketingwebsite managementperformance analysisad optimizationcontent managementdata interpretationKPI trackinglead funnel analysiscampaign strategy adjustment
Soft Skills
attention to detailtime managementwritten communicationproject managementcollaborationanalytical thinkingprioritizationproblem-solvingadaptabilityorganizational skills