Hawthorne Residential Partners

Marketing

• Brand & Marketing Strategy: Lead, coach, and support a regional team of marketing professionals, providing direction, prioritization, and development.
• Develop and oversee property-level marketing plans aligned with financial goals, market conditions, and performance trends.
• Support new developments, lease-ups, and repositioning efforts with data-informed awareness strategies.
• Partner with Digital, Creative, Customer Experience, and Corporate teams to execute campaigns, initiatives, and brand programs.
• Ensure outreach marketing efforts are strategic, measurable, and aligned with leasing goals.
• Guide development of local partnerships, sponsorships, and co-branded initiatives.
• Analyze property performance data—including leads, tours, conversion, and online performance to identify opportunities and recommend strategic adjustments.
• Monitor competitive positioning and market conditions to proactively adjust marketing strategy.
• Develop and present monthly marketing performance summaries to regional and senior leadership.
• Identify portfolio-wide trends in traffic, lead quality, conversion, and reputation performance.
• Monitor campaign effectiveness across markets and ensure alignment with strategic objectives.

Marketing Manager