Hawthorne Residential Partners

Marketing

• Brand & Marketing Strategy: Lead, coach, and support a regional team of marketing professionals, providing direction, prioritization, and development.
• Develop and oversee property-level marketing plans aligned with financial goals, market conditions, and performance trends.
• Support new developments, lease-ups, and repositioning efforts with data-informed awareness strategies.
• Partner with Digital, Creative, Customer Experience, and Corporate teams to execute campaigns, initiatives, and brand programs.
• Ensure outreach marketing efforts are strategic, measurable, and aligned with leasing goals.
• Guide development of local partnerships, sponsorships, and co-branded initiatives.
• Analyze property performance data—including leads, tours, conversion, and online performance to identify opportunities and recommend strategic adjustments.
• Monitor competitive positioning and market conditions to proactively adjust marketing strategy.
• Develop and present monthly marketing performance summaries to regional and senior leadership.
• Identify portfolio-wide trends in traffic, lead quality, conversion, and reputation performance.
• Monitor campaign effectiveness across markets and ensure alignment with strategic objectives.

Marketing Manager

Digital Marketing

• Oversee community website content, performance, and updates to ensure accuracy, accessibility, and engagement.
• Implement on-page SEO best practices, including metadata, image optimization, and keyword integration.
• Collaborate with vendors (Resi, Engrain, etc.) to manage new launches, floor plan updates, and UX improvements.
• Audit and report on site performance metrics (speed, engagement, lead conversions) using GA4 and Looker Studio.
• Support the design and development of new property websites.
• Manage website domains, content, and photography; troubleshoot website and digital advertising issues.
• Maintain and organize digital assets, including photography, videos, floor plans, and community content across all platforms.
• Coordinate with photography or videography vendors when updated or new media assets are required.
• Ensure all digital content follows accessibility guidelines and fair housing compliance best practices.
• Include responsibilities for managing incoming requests through the ticket box.
• Encompass monitoring, prioritizing, and ensuring timely responses to all inquiries.
• Support setup, monitoring, and optimization of paid search and social campaigns (Google Ads, Display, YouTube).
• Review ad creative, copy, and budget pacing to ensure alignment with marketing goals and lead targets.
• Collaborate with the Director of Digital Marketing and vendor partners to analyze campaign results and adjust strategy based on performance data.
• Prepare recurring digital performance reports and dashboards for leadership review.
• Track KPIs across channels, including website conversions, ad performance, SEO visibility, and review growth.
• Identify trends and present actionable insights to improve ROI and digital consistency.
• Pull and analyze lead funnel metrics to identify trends by source, campaign, and property.

Digital Marketing Specialist

Customer Support

• Provide technical assistance by responding to questions related to Yardi property management software and property operations through our helpdesk.
• Support new Yardi software version releases and implementation of new functionality by assisting with system testing and user transition support.
• Provide one-on-one training via phone or web meeting to improve their knowledge of the software.

Marketing Manager

Digital Marketing Specialist

Software Support Specialist