Hatch

Senior Event Marketing Manager

Hatch

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $155,000 - $160,000 per year

Job Level

Senior

About the role

  • Own the playbook: Develop and lead an events strategy that hits marketing and revenue goals — awareness, engagement, pipeline, and retention. Choose where we show up, why it matters, and how we win.
  • Run the full range: From owned conferences and executive dinners to trade shows and field events, you'll bring each format to life with the right approach for the audience and moment.
  • Handle core logistics: Coordinate shipping, booth assets, swag, event technology, and vendor wrangling alongside our logistics partner — building systems that scale.
  • Own the narrative: Define the messaging angle for each event and make sure every touchpoint is consistent. You'll brief and direct content needs — one-pagers, signage, booth copy — with support from the marketing team on production.
  • Keep everyone in sync: Partner with Sales, AM, Partners, and Product to ensure everyone is working from the same goals, storylines, positioning, and outreach plan. You'll lead KBYGs and cross-functional coordination.
  • Make the marketing engine hum: Own AM + marketing outreach streams and collaborate with Sales on theirs. Spin up landing pages and booking flows with support from design/ops. Integrate events into nurture and newsletter rhythms.
  • Make us memorable: Come up with creative booth activations, swag ideas, and experiences that make people stop, engage, and remember Hatch long after the event.
  • Track what matters: Measure pipeline impact: scans, meetings, SQOs, and closed revenue. Produce clear, actionable event recaps with insights and next steps.

Requirements

  • 5–8+ years in event marketing (B2B SaaS or high-growth environment preferred).
  • Strong messaging, content, and GTM instincts — you know how to craft a compelling story and align teams around it.
  • Proven experience running events end-to-end, from planning to onsite execution.
  • Comfortable collaborating across Sales, AM, Product, Partners, and leadership.
  • Operational competence: vendors, budgets, timelines, shipping, onsite problem-solving.
  • Experience with event platforms and tools (lead capture, registration systems, event portals, etc.).
  • A data-driven approach to pipeline, performance, and ROI.
  • Willingness to travel for key events (20-30% depending on event calendar).
Benefits
  • Events are a key growth lever — you’ll play a central role in shaping how we show up.
  • You’ll have creative freedom and the trust to build experiences that stand out in a crowded industry.
  • You'll have a logistics partner in place during your first few months to help you ramp smoothly — then full ownership of the function.
  • You’ll work cross-functionally with Sales, AM, Product, and Partners — high visibility, real impact.
  • You'll help define and scale the future of Hatch's event marketing function.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event marketingB2B SaaSevent planningon-site executionvendor managementbudget managementtimeline managementdata analysispipeline measurementROI analysis
Soft Skills
messagingcontent creationstorytellingcollaborationproblem-solvingcreativityleadershipcross-functional coordinationcommunicationstrategic thinking