Harvey

Head of Demand Generation – Growth

Harvey

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $221,000 - $300,000 per year

Job Level

Lead

About the role

  • Develop and executive comprehensive marketing plans including budget allocation and resource management to align with Harvey’s go-to-market strategy.
  • Build, mentor, and manage a high-performing team spanning marketing operations, analytics, campaign management, and performance marketing.
  • Partner cross-functionally with Product Marketing, Sales, and Partnerships to align on ICP, buyer journeys, and pipeline goals.
  • Build and optimize multi-channel campaigns (paid search, paid social, ABM, webinars, field) that deliver measurable pipeline and revenue.
  • Own the website as a core growth channel—oversee UX, CRO, and SEO strategies that convert traffic into high-intent leads.
  • Build an end-to-end lifecycle framework spanning onboarding, nurture, and expansion.

Requirements

  • 10+ years of B2B marketing experience, with at least 3+ years leading Demand Generation or Growth functions.
  • Proven track record scaling high-velocity pipelines in enterprise SaaS or AI-driven platforms.
  • Deep understanding of full-funnel analytics, attribution, and performance optimization.
  • Expertise in marketing automation, CRM, and data visualization tools.
  • Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity.
Benefits
  • Comprehensive health, dental and vision coverage
  • Retirement benefits (401k match up to 4%)
  • Flexible PTO

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingDemand GenerationGrowth functionsfull-funnel analyticsattributionperformance optimizationmulti-channel campaignsUXCROSEO
Soft skills
leadershipmentoringcross-functional collaborationresource managementexecutionclarity