Harvey Water Softeners

Ecommerce

• Own daily, weekly and monthly online trading performance, including revenue, conversion, AOV and traffic KPIs.
• Develop trading plans to achieve financial targets and lead targets.
• Lead online promotional planning, seasonal campaigns, and product launches.
• Monitor performance analytics and make data-led decisions to improve results.
• Oversee onsite content, product listings, categorisation, navigation, and search optimisation.
• Partner with design teams to continuously improve user experience and checkout journey.
• Manage the product lifecycle online, ensuring accuracy in descriptions, imagery, pricing and stock availability.
• Brief and manage any required updates through internal teams or external agencies
• Manage the Conversion rate optimisation testing plan to improve consumer usability.
• Partner with our SEO agency to ensure recommendations are applied to our website to drive visibility.
• Support the development of customer acquisition and retention strategies.
• Ensure campaigns and landing pages are aligned and optimised for conversion.
• Champion customer insight and feedback, using data to optimise the end‑to‑end online experience.
• Work with Customer Service to resolve issues and improve overall satisfaction
• Share learnings, results, and opportunities to improve performance across the organization
• Support the roadmap for e‑commerce platform enhancements.
• Ensure compliance with data protection, accessibility, and online retail standards

Ecommerce Manager