Associate Marketing Director
Harrow
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
Tech Stack
About the role
- Manage, mentor and develop a highly successful marketing team focused on our compounding and assigned FDA-approved portfolios.
- Develop and execute go-to market strategies for responsible brands.
- Work cross-functionally with multiple departments to align and compliantly execute critical initiatives.
- Provide proposals, input, and support on key messaging for the products.
- Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, and attending local conferences.
- Understand customer behavior and deliver relevant messaging through various marketing channels.
- Lead project scope for qualitative and quantitative market data/research to continually gain a deeper understanding of the customer, brand, and market
- Play a leadership role in all materials to ensure appropriately developed and put through regulatory approvals, including OPDP submission, before dissemination.
- Develop and manage marketing budget.
- Partner and support the development of the public relations strategy by implementing, interpreting, and translating clinical data into commercial implications.
- Utilize relevant data from existing CRM (Salesforce) to drive new marketing initiatives, track progress, and report results.
- Evaluate ongoing campaigns and propose new ways to boost sales and new opportunities.
- Coordinate with the clinical team on new product trials and gather valuable feedback.
- Plan and participate in industry tradeshows.
- Communicate frequently with field sales reps to understand how to build better tools
- Build and maintain strong relationships with key opinion leaders.
- Execute and manage KOL activities including advisory boards, commercial presentations, conference activities, and KOL meetings.
- Stay positive and solution-focused and suggest product improvements and innovation.
- Become an advocate for our customers and understand how we can better communicate and serve them.
Requirements
- Bachelor's degree
- 5+ years related experience in marketing to the ophthalmic audience
- Experience with ophthalmic buy & bill pharmaceuticals strongly preferred
- Ability to analyze data and build product forecast
- Deliver compelling presentations in PowerPoint
- Ability to create and deliver executive materials for decision making
- Demonstrated experience working with different departments
- Attention to detail and well organized
- Ability to think creatively in confronting new issues and provide novel solutions
- Work under pressure, meet deadlines and exercise sound business judgment with critical thinking skills and high ethical standards while being a team player.
- Excellent written and verbal communication skills; ability to write effective customer and field sales communications
- Ability to multitask, adjusting priorities as needed
- Proficiency in standard MS Office software products, including Outlook, PowerPoint, and Excel
- Proficient with Salesforce, Pardot, Air table, and Tableau, a plus
- Ability to travel at least 20% of the time.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisproduct forecastinggo-to market strategiesmarketing budget managementKOL activities managementqualitative market researchquantitative market researchregulatory approvalspresentation skillscustomer behavior analysis
Soft Skills
leadershipmentoringattention to detailorganizational skillscreative thinkingcritical thinkingcommunication skillsteam playersolution-focusedability to work under pressure
Certifications
Bachelor's degree