Harrow

Chief Marketing Officer

• Manage, mentor and develop a highly successful marketing team focused on our compounding and assigned FDA-approved portfolios.
• Develop and execute go-to market strategies for responsible brands.
• Work cross-functionally with multiple departments to align and compliantly execute critical initiatives.
• Provide proposals, input, and support on key messaging for the products.
• Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, and attending local conferences.
• Understand customer behavior and deliver relevant messaging through various marketing channels.
• Lead project scope for qualitative and quantitative market data/research to continually gain a deeper understanding of the customer, brand, and market
• Play a leadership role in all materials to ensure appropriately developed and put through regulatory approvals, including OPDP submission, before dissemination.
• Develop and manage marketing budget.
• Partner and support the development of the public relations strategy by implementing, interpreting, and translating clinical data into commercial implications.
• Utilize relevant data from existing CRM (Salesforce) to drive new marketing initiatives, track progress, and report results.
• Evaluate ongoing campaigns and propose new ways to boost sales and new opportunities.
• Coordinate with the clinical team on new product trials and gather valuable feedback.
• Plan and participate in industry tradeshows.
• Communicate frequently with field sales reps to understand how to build better tools
• Build and maintain strong relationships with key opinion leaders.
• Execute and manage KOL activities including advisory boards, commercial presentations, conference activities, and KOL meetings.
• Stay positive and solution-focused and suggest product improvements and innovation.
• Become an advocate for our customers and understand how we can better communicate and serve them.

Associate Marketing Director