Trade Manager – Consumer Goods
Harpia Human Capital
full-time
Posted on:
Location Type: Hybrid
Location: Rio de Janeiro • Brazil
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About the role
- Development and implementation of Trade Marketing strategy
- Management of the promotional calendar
- Creation and monitoring of point-of-sale (POS) materials
- Management of relationships with distributors
- Monitoring execution in the field
- Analysis of sell-in and sell-out metrics
- Coordination of incentive programs for sales teams
- Mapping and segmentation of channels
- Management of trade budgets
- Monitoring competitors at the point of sale
- Development of execution guidelines
- Support for the commercial/sales team
- Evaluation of trade activity performance
- Integration with marketing, sales and supply chain teams
Requirements
- Education: Bachelor's degree in Marketing, Social Communication, Pharmacy, Business Administration, or Economics
- Languages: Advanced English
- Computer skills: Microsoft Office
- Experience: At least 6 years in similar roles
Benefits
- Hybrid
- Consumer goods
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Trade Marketing strategyPromotional calendar managementPoint-of-sale (POS) materials creationSell-in and sell-out analysisIncentive program coordinationTrade budget managementExecution guidelines developmentTrade activity performance evaluationChannel mapping and segmentation
Soft skills
Relationship managementField execution monitoringTeam supportCollaboration with marketing and sales teams