Product Marketing Manager
Radformation
Product Marketing Manager
HarperDB, Inc.
full-time
Posted on:
Location: Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $200,000 per year
Job Level
SeniorLead
Tech Stack
ApolloCloudOpen Source
About the role
- Own positioning, messaging, and value propositions for core products and major releases like Fabric.
- Lead product launches and feature rollouts from strategy through execution.
- Conduct customer, competitor, and market research to inform messaging and strategic priorities.
- Partner closely with Product and Sales to translate technical capabilities into clear, audience-relevant benefits.
- Develop and maintain product one-pagers, battlecards, and other sales enablement assets.
- Design and drive content strategy focused on developers, including blog posts, tutorials, product deep dives, docs coordination, and community education.
- Partner with DevRel and Engineering to surface technical insights and bring them to life through engaging, digestible content.
- Ensure content aligns with SEO and thought leadership goals.
- Manage external communications strategy in partnership with agencies and internal spokespeople around specific product launches and brand activations.
- Pitch stories to media, secure coverage, and build relationships with tech and industry journalists.
- Support executive thought leadership, speaking opportunities, and contributed content.
- Manage analyst briefings and relationship development.
Requirements
- 8+ years experience in B2B marketing, with a strong focus on product marketing and/or developer-focused audiences.
- Proven success launching technical products and leading messaging strategy.
- Excellent writing and editing skills; you can translate complex ideas into clear, engaging copy.
- Experience managing PR or communications programs, either in-house or via agency.
- Comfortable interfacing with engineers, PMs, and executive stakeholders.
- Familiarity with cloud, AI/ML, APIs, databases, or developer tooling preferred.
- Self-starter with a bias for action and comfort in fast-paced environments.
- Experience with open source communities and DevRel teams (nice to have).
- Background in journalism, content strategy, or comms (nice to have).
- Hands-on skills in tools like Webflow, Asana, Figma, Salesforce, Apollo, HubSpot (nice to have).
