Senior Marketing Manager
HarperCollins Publishers
full-time
Posted on:
Location Type: Hybrid
Location: Nashville • Tennessee • United States
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Job Level
About the role
- Develops, implements, and manages comprehensive marketing campaigns for assigned authors, titles and genres.
- Develops Objectives and Strategies to reach desired target markets through a variety of marketing and digital tactics.
- Identifies comparable authors and titles as well as messaging and tangible selling hooks.
- Manages budget development and expense projections for assigned campaigns.
- Leverages best practices in digital and traditional marketing methods to maximize unit sales and revenue.
- Identifies media partners and execute media buys.
- Works closely with teammates to execute digital and publicity tactics, managing deadlines and deliverables.
- Directs development of creative and sales assets to meet communications goals.
- Manages author relationships and ensures clear project management across author and agency team members.
- Analyzes marketing campaign results and makes recommendations for adjustments and key learnings based on those results.
- Participates in the planning and preparation for all sales conferences, presenting the marketing portion of certain titles during the conference.
- Prepares marketing and publicity updates for distribution to internal stakeholders.
- Actively participates in the acquisition process, reviewing potential titles for potential marketing success and participating in author acquisition calls.
- Processes, manages, and tracks invoices through internal cost systems.
- Monitors process, progress, and results.
- Maintains projection sheets for all active books/projects.
- Tracks commitments against budget, identifying opportunities and challenges for marketing team actions.
- Additional team responsibilities as assigned.
Requirements
- 5-6 years of experience in marketing, publicity, or other communications field
- B.A. in Marketing, Communications, Publicity or related field
- Understanding of marketing, brand management, and publicity
- Knowledgeable in digital marketing & analytics best practices
- Preferred: Book publishing and Christian audience experience
- Experience in client-service role
- Existing relationships with advertising reps and media outlets
- Strong communication skills
- Teamwork
Benefits
- None listed 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing campaignsdigital marketingbudget managementmedia buyinganalyticsproject managementsales asset developmentcampaign analysispublicity tacticsauthor acquisition
Soft skills
communicationteamworkrelationship managementstrategic thinkingdeadline managementproblem-solvingcollaborationadaptabilitypresentation skillsclient service
Certifications
B.A. in MarketingB.A. in CommunicationsB.A. in Publicity