Harbor IT

Senior Growth Marketing Manager

Harbor IT

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $130,000 per year

Job Level

Senior

About the role

  • Own the delivery of quarterly and annual ecommerce revenue targets by optimizing self-serve conversion paths from initial page visit to completed order.
  • Design and execute a comprehensive testing roadmap to drive incremental transactional revenue through A/B and multivariate experimentation across high-impact pages.
  • Scale qualified inbound pipeline by developing demand generation programs, including SEO-optimized entry points, gated content, and campaign-specific landing pages.
  • Enhance funnel velocity by optimizing user experience and conversion rates beyond the first click, specifically targeting lead to sales-ready lead transitions.
  • Launch and manage multi-channel demand campaigns from initial planning through to advanced performance reporting and analysis.
  • Collaborate with sales and subject matter experts to refine messaging and ensure marketing programs align with pipeline objectives in a sales-assisted environment.
  • Drive the re-engagement of stalled leads through automated nurture programs and targeted lifecycle journeys to maximize existing database value.
  • Establish and maintain high standards for data-driven decision-making, using web analytics to communicate campaign performance and actionable insights to the broader organization.

Requirements

  • 4 to 7 years of B2B marketing experience with a proven track record in designing and launching successful demand generation and inbound programs.
  • Extensive hands-on experience in a high-growth environment, ideally within organizations generating 50 million to 100 million in annual revenue.
  • Proven ability to build, manage, and optimize complex campaigns using marketing automation systems and CRM platforms.
  • Technical mastery of web analytics tools, such as GA4 or HubSpot reporting, to measure and report on full-funnel performance.
  • Demonstrated expertise in ecommerce conversion principles and the mechanics of digital purchase funnels.
  • Strong copywriting and messaging skills specifically tailored for high-conversion demand campaigns and user paths.
  • Experience navigating and optimizing the intersection of self-serve acquisition and sales-assisted growth motions.
  • Ability to identify root causes of funnel friction and implement pragmatic, realistic solutions that improve user flow and revenue outcomes.
Benefits
  • Health benefits
  • Flexible paid time off
  • Parental leave
  • Fertility and adoption assistance
  • 401(k)
  • Educational reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationA/B testingmultivariate experimentationSEO optimizationconversion rate optimizationcampaign managementmarketing automationweb analyticscopywritingecommerce conversion principles
Soft Skills
collaborationdata-driven decision-makingproblem-solvingcommunicationstrategic thinkingcreativityadaptabilityleadershipanalytical thinkingproject management