Happy Money

Senior Marketing Manager, Affiliate Partnerships

Happy Money

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $145,000 - $160,000 per year

Job Level

Senior

About the role

  • Own the affiliate channel end-to-end, including forecasting, performance evaluation, cost and revenue projections, partner management, and reporting.
  • Lead the development and execution of affiliate strategies and initiatives to drive loan origination growth and efficiency.
  • Serve as the primary point of contact for all affiliate partners, managing relationships, negotiations, performance reviews, and optimization efforts.
  • Collaborate cross-functionally with Marketing, Product, Credit, Risk, Finance, Analytics, Legal, and Compliance to align goals, ensure executional excellence, and drive results.
  • Analyze partner performance, funnel metrics, and credit outcomes; design and execute rigorous testing to continuously optimize performance.
  • Identify and drive opportunities for cross-channel collaboration and lift, applying affiliate insights to improve performance across other marketing channels.
  • Grow Happy Money’s market share within affiliate ecosystems by securing our position as a preferred issuer—building deep, strategic partnerships that enable early access to platform enhancements, beta programs, and partner-led initiatives.
  • Gain competitive, landscape, and market insights that enable us to leverage emerging strategies, technologies, and platform capabilities to drive higher-quality loan originations through deepened partner relationships.
  • Contribute to marketing-wide planning, forecasting, and reporting, providing clear insights and recommendations to senior stakeholders.
  • Take on additional marketing projects and responsibilities beyond affiliate marketing that meaningfully contribute to departmental growth and effectiveness.
  • Build, lead, mentor, and develop a high-performing team as the channel scales, fostering a culture of accountability, collaboration, and continuous improvement.
  • Ensure all affiliate activity adheres to compliance, legal, operational, and quality standards.

Requirements

  • 7+ years of experience in affiliate marketing, performance marketing, or partnership-driven growth, preferably in fintech or consumer lending.
  • Demonstrated people management experience, with a passion for coaching, developing, and leading high-performing teams.
  • Proven ownership of a large, revenue-driving affiliate or partnership channel with accountability for volume, efficiency, and performance outcomes.
  • Direct experience managing major affiliate partners such as Credit Karma, Experian, NerdWallet, Even Financial, or similar platforms.
  • Experience operating in regulated financial services or lending environments, with a working understanding of compliance, legal, and risk considerations.
  • Deep knowledge affiliate tracking, attribution, and lead distribution platforms, and the ability to use these tools to diagnose performance and drive optimization.
  • Experience contributing to and driving cross-channel marketing initiatives, applying insights from one channel to lift performance across others.
  • Advanced analytical and data-driven mindset, with the ability to independently diagnose performance trends and drive optimization.
  • Comfortable balancing hands-on execution with strategic leadership in a lean, high-accountability environment.
  • Proven ability to communicate performance insights clearly through reporting, forecasting, and presentations.
  • Experience working closely with Legal, Compliance, Finance, Product, and Analytics teams to support approvals, reporting, and optimization.
Benefits
  • Generous medical, dental, and vision insurance options
  • Eligible for Annual Bonus
  • 401k Plan with a matching contribution
  • Generous PTO including sick leave, vacation, volunteer, and more
  • 12 Weeks Paid Parental Leave
  • Company-paid short & long term disability and life insurance
  • Monthly tech stipend to help cover expenses for remote work
  • Happy Money is a 100% fully distributed workforce

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
affiliate marketingperformance marketingpartner managementdata analysisperformance evaluationforecastingoptimizationlead distributionattributioncompliance
Soft skills
people managementcoachingleadershipcollaborationcommunicationstrategic thinkingaccountabilitymentoringanalytical mindsetproblem-solving