Happy Money

Marketing

• Set post-funding lifecycle strategy end-to-end from first payment through payoff, refinance, top-up, second loan, and adjacent products. Anticipate where the portfolio and competitive landscape are heading and bring a defensible, data-backed point-of-view on where the next dollar of LTV comes from proactively.
• Make the next-best-offer calls of which product, channel, and moment to surface, and to whom, grounding them in behavioral signal (on-time payments, paydown, income, credit evolution) and real cohort and propensity models with Data Science rather than instinct, while balancing risk-adjusted return against customer response.
• Treat LTV, repeat-borrow rate, and portfolio yield as the P&L levers they are. Own them as primary metrics, connect them to CAC and funnel economics with Finance and Credit & Risk, and make the trade-offs that actually move performance.
• Reframe the payoff moment, a natural exit, into our most valuable re-engagement event. Build the re-acquisition workflow that activates as a loan approaches and crosses payoff, plus pre/post-payoff and win-back programs that convert it into the next product fit.
• Operate confidently in ambiguity as the portfolio expands. Own lifecycle activation for new products (marketplace relaunch, deposit and partner cross-sell), run the lifecycle stack across HubSpot (post-SFMC migration), and apply AI for next-best-action, propensity scoring, and journey optimization where it earns its place.
• Optimize acquired leads across Happy Money and partner products. Own lead scoring, qualification frameworks, and routing logic — ensuring the right prospects reach the right journeys at the right time. Integrate predictive data signals into lead prioritization and channel optimization.
• Hold an honest, evidence-first perspective. Prove what works with rigorous experimentation (holdouts, incrementality), learn fast from what fails, and let results change the strategy and tactics.
• Drive a disciplined operating cadence with weekly/monthly reviews, budget pacing, and quarterly LTV/retention/repeat-origination forecasts. Make complex segmentation and next-best-action logic legible to senior leaders and clear roadblocks across functions without defaulting to escalation.
• Turn routine servicing touch points into brand and growth moments (reminders, milestones, payoff celebrations) with Communications, Servicing, Product, and CX, while protecting attribution, tracking, and dashboard integrity building trust in the numbers.
• Build the capability, then the team. Operate first as a force multiplier across analysts, data scientists, martech/agency partners, and AI agents, knowing when to leverage each, then stand up and lead the lifecycle team as scope expands, holding a high bar for talent and for what reaches customers.
• Keep a sharp external point-of-view. Track lifecycle and retention moves at peer lenders (SoFi, Upgrade, LendingClub, Best Egg) and adjacent fintechs and translate them into roadmap implications, acting with urgency rather than waiting for consensus.

Head of Lifecycle Marketing

Collections

• Contact past due customers, communicating professionally and persistently to facilitate resolution.
• Negotiate payment plans, hardship plans and settlements within established parameters for customers unable to pay their full balance.
• Handle escalated calls and complex account investigations, applying sound judgment to resolve issues and deliver a high quality customer experience.
• Maintain accurate and up to date customer records, ensuring all account information and status changes are properly documented.
• Meet or exceed department performance targets through organized, proactive, and effective collections efforts.
• Provide peer feedback and support to internal and BPO team members, contributing to a culture of continuous improvement and shared accountability.
• Assist with onboarding and training of new team members, leveraging subject matter expertise to reinforce processes and best practices.
• Serve as a first-line resource for workflow questions, troubleshooting, and escalations from peers.
• Assist with drafting and updating Standard Operating Procedures (SOPs) to reflect current processes, ensuring documentation is accurate, accessible, and easy to follow.
• Identify and surface process improvement opportunities to the Team Lead, contributing ideas that improve efficiency, compliance, and customer experience.
• Maintain strong working knowledge of all collections systems, tools, and workflows to serve as a reliable SME for the team.

Head of Lifecycle Marketing

Senior Collections Specialist