Happy Dad Hard Seltzer & Tea

Sales

• Own sales performance and distribution growth across the assigned region
• Develop and execute regional sales strategies to achieve volume, revenue, and distribution goals
• Lead, coach, and develop Area Managers, Territory Managers, and sales representatives within the territory
• Manage distributor relationships, including planning, performance reviews, forecasting, and execution of sales initiatives
• Drive execution of national and regional promotions, pricing programs, and brand initiatives
• Identify new market opportunities, key accounts, and channel growth strategies (on-premise, off-premise, chains, independents)
• Analyze sales data, depletion trends, and market conditions to adjust strategy and improve performance
• Collaborate cross-functionally with Marketing, Trade Marketing, Finance, and Operations teams
• Oversee regional budgets, forecasting, and expense management
• Ensure compliance with alcohol beverage laws, company policies, and ethical standards
• Represent the company at industry events, distributor meetings, and key customer presentations

Regional Sales Director