Happy Dad Hard Seltzer & Tea

Regional Sales Director

Happy Dad Hard Seltzer & Tea

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Salary

💰 $150,000 - $180,000 per year

Job Level

Lead

About the role

  • Own sales performance and distribution growth across the assigned region
  • Develop and execute regional sales strategies to achieve volume, revenue, and distribution goals
  • Lead, coach, and develop Area Managers, Territory Managers, and sales representatives within the territory
  • Manage distributor relationships, including planning, performance reviews, forecasting, and execution of sales initiatives
  • Drive execution of national and regional promotions, pricing programs, and brand initiatives
  • Identify new market opportunities, key accounts, and channel growth strategies (on-premise, off-premise, chains, independents)
  • Analyze sales data, depletion trends, and market conditions to adjust strategy and improve performance
  • Collaborate cross-functionally with Marketing, Trade Marketing, Finance, and Operations teams
  • Oversee regional budgets, forecasting, and expense management
  • Ensure compliance with alcohol beverage laws, company policies, and ethical standards
  • Represent the company at industry events, distributor meetings, and key customer presentations

Requirements

  • 10+ years of sales experience in the alcohol beverage industry, with at least 3–5 years in a leadership role
  • Strong knowledge of the three-tier distribution system
  • Proven track record of driving revenue growth and managing distributor performance
  • Experience across multiple channels (on-premise, off-premise, chain, independent)
  • Excellent leadership, communication, and negotiation skills
  • Strong analytical and forecasting capabilities
  • Ability to travel extensively within the assigned region
  • Strategic thinker with strong execution capabilities
  • Hands-on leadership style with the ability to motivate and develop teams
  • Results-driven and data-focused decision maker
  • Strong relationship-builder with distributors and key accounts
  • Passion for the alcohol beverage industry and brand building.
Benefits
  • PTO
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Plans
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales performanceregional sales strategiesdata analysisforecastingbudget managementrevenue growthchannel growth strategiesperformance reviewssales initiativescompliance with alcohol beverage laws
Soft Skills
leadershipcommunicationnegotiationanalytical capabilitiesstrategic thinkingexecution capabilitiesrelationship-buildingteam motivationresults-drivendata-focused decision making