Hapana

Marketing

• Own and optimise Hapana’s end-to-end lead lifecycle from MCL through MQL and into sales handover.
• Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality.
• Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence.
• Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with RevOps.
• Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention.
• End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking.
• Lead integrated campaigns optimizing sequencing, personalization, and timing to support longer buying cycles.
• Own ABM strategy, execution, and performance for priority segments and target accounts.

Senior Lifecycle Marketing Manager