Hanson Inc.

Business Development Rep

• Develop, own and execute Hanson’s new business strategy in collaboration with agency leadership.
• Establish revenue growth goals, track progress and adjust tactics based on performance metrics and market insights.
• Identify target markets, verticals and accounts aligned with Hanson’s capabilities and growth objectives.
• Lead RFP/RFI response strategies in partnership with agency leaders and subject matter experts.
• Maintain and grow strategic technical sales partnerships to drive lead flow and market reach.
• Prospect for and identify qualified opportunities through outbound outreach, inbound inquiries, networking, and partner channels.
• Conduct discovery meetings to understand client needs and position Hanson’s capabilities effectively.
• Lead pitch and proposal development, ensuring clear, compelling and tailored client presentations.
• Negotiate and close contracts in partnership with agency leadership.
• Represent Hanson at networking, industry and partner events to strengthen relationships and increase visibility.
• Lead the creation of marketing materials to support sales efforts, including case studies, proposals, pitch decks, email campaigns, social content, thought leadership, and event materials.
• Collaborate with internal teams to ensure materials reflect Hanson’s brand, voice and value proposition.
• Maintain accurate pipeline tracking, forecasting and reporting through the agency’s CRM tools (e.g., Pipedrive, Sales Navigator).
• Monitor and analyze sales performance metrics to inform strategy and improve conversion rates.
• Identify and implement best practices for lead generation, qualification and closing.

Business Development Lead